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Remember when paper maps and Thomas Guides were the talk of the town? Throughout the last decade, the advent of GPS has all but killed the humble printed map. In fact, technological advances have executed countless products and services that, a mere 10 years ago, seemed to be the best thing since sliced bread.  However, there is one classic that has withstood the test of time. Even with all the new technology, email newsletters are still considered one of the best ways to grow and maintain relationships. According to Nielsen Norman Group, email newsletters remain the Internet’s best tool for supplementing a website. Maybe you already have a newsletter and are looking for ways to spruce it up to reach out to members who seem to be disengaged. Or, it’s your first time to create one and you’re thinking of where to start. Whether you’re a veteran or newbie, these tips will help raise the awesome bar in sending out regular communication to your members. 1. Know your audience
2. Go easy on the eyes You don’t need to be a graphic designer to find a compelling way of presenting content. We have a ton of templates (because who wants to start from scratch?) to help get you started. What’s important is that your message is easily digestible. Keep in mind members will view your newsletter on desktop and mobile devices, so breaking up text with lists, bullet points and pictures are a must. 3. Include impact stories or member highlights For any group or organization, communicating how its success and efforts have made an impact encourages readers to work toward the group’s goals. Highlighting a member of the week or month for their contribution to the community or the organization promotes a sense of camaraderie as well shows appreciation for member’s efforts. Don’t be stingy with your praise – there’s always enough to go around. We agree with the late American philosopher John Dewey, who said, “…I am hearty in my approbation and lavish in my praise.” Nothing will resonate with your members more than when you emphasize an individual’s positive influence on your group and mission. 4. Give fundraising updates and milestones
5. Include membership updates Use email newsletters to update your members on new rules, fee changes, updated responsibilities, and any additional information that your members should be aware of. Email newsletters provide the perfect opportunity for reaching your members with time-sensitive and relevant data that will directly affect their role within the organization. 6. Event updates and recaps Your events are nothing without the support of your members. If your group has a big occasion in the works (whether internally or something that is community-involved), you could possibly dedicate an entire newsletter to featuring that event.
The focus of your email newsletters should be to provide quality content and compelling imagery that will help sustain and grow your relationships with your members. Because inboxes get crowded with emails competing for your reader’s attention, newsletters should include content that’s worth their time. Your organization can only go so far without engaging your members, and a successful email newsletter campaign should get your members excited about what’s to come, eager to participate, and interested in receiving updates on how they can stay involved in the organization. Fortunately, you have all the tools (including templates!) at your fingertips to create an email newsletter on memberplanet today.
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Organizing a successful event is never without its challenges. Lucky for you, part of being a group leader means pulling it off without breaking a sweat. Whether you’re thanking existing members, recruiting new ones, or updating your agenda, use an event as a time to showcase your group at its best. Event planning doesn’t have to be stressful. Following a few key steps (and taking a few deep breaths) can make the whole process more enjoyable.  1. Commit to a Committee Planning an event is much easier if you have a team to support you. If your group doesn’t already have an event committee, consider asking at least one or two people to volunteer. It will allow you to delegate tasks and benefit from the input and expertise of others. Establish a committee in the early stages of planning your event. This way, everyone can be on the same page from day one. 2. Plan Ahead Depending on the type of event you’re hosting, start planning at least four to six months in advance. If you already know you’ll be doing an annual event, put it on your event committee’s calendar. This will give you time to lock down a venue, a caterer, a keynote speaker, or any details that are critical for your event. Give yourself an adequate buffer between planning and execution. Don’t be afraid to multitask, but anticipate event overlap, so separate committees can work in tandem.
4. Make a Checklist Once you know why you’re hosting an event, you can start planning everything else. Organization is crucial to making sure the event runs smoothly, so create a checklist before carrying out your plan, and make sure you stick with it. A discussion board can be a valuable tool because it will keep your event committee on track and informed of how plans are progressing. Here are some basic items to help you start your list:
Creating an event page allows you to post updates and pictures as well as answer questions that guests may have. Increasing communication and member interaction is a great way to build anticipation and boost attendance. 6. Stay Organized This is the most important thing you can do to avoid mistakes and limit the stress of event planning. Keeping track of RSVPs, their plus-ones, meal selections, food allergies, and add-ons like raffle tickets and more can be a daunting task. Member management software streamlines this by allowing guests to RSVP and purchase tickets online. Event organizers benefit by having all of the necessary information in one location that they can access from virtually anywhere. A month before your event, plan a weekly check-in with your event committee. Increase it to daily check-ins the week before the event ensure that everyone is on the same page. 7. Have Fun! You’ve worked hard to create the perfect event, and now it’s time to profit from a job well done. Remember to make a plan, set a goal, and stay organized. Most importantly, have fun! The hallmark of a successful event is being able to enjoy yourself alongside your guests. Our event functionality, donation and email campaign features, discussion boards, and online payment forms make it easy to plan for your entire year. Ready to get going? Updated and Refreshed since original publication on 5/05/2017
We’re all guilty of scrolling through Facebook or Instagram before our heads hit the pillow at night. While social media has become a popular way to kill time, it also has many practical uses. As a group leader, you are already aware of the necessity of branding across various platforms, so here are our top five ways to bolster your online presence by optimizing your social media engagement strategy, first and foremost with your own members.  1. Deliver Digestible Bits Newsletters are great for providing various bits of information to your members all at once. Social media is best for delivering a brief message to a large audience. While people average a minimum of 50 minutes of Facebook each day, they typically only spend about 20 minutes on the site per visit. This means you have a small window of time to get users to interact with your post. Providing relevant, unique and easily digestible bits of info should be the focus of your social media strategy. Nobody wants to scroll through a Facebook post or read a tweet with three continuations. You can prompt users to click through to a website by providing a URL within your post where they can access more information. 2. Promote Your Cause Social media is an efficient and cost-effective way to broaden the reach of your cause, mission, fundraising campaign, or any other promotion. Whenever you send emails to your members, ask them to follow your organization’s social media handles. And make sure your posts tie in the cause or mission that appeals to your followers. People average almost two hours per day checking social media, making it a great promotion tool. Note to memberplanet users: You can easily share your event or donation site to social media directly from the platforms. Group admins and members can also do this directly from the event site, donation site, or mobile app. 3. Include Video You don’t have to be Einstein to figure out that social media users watch A LOT of video. Our own metrics reveal that video posts on Facebook and Instagram get about double the engagement than photo posts. So consider creating a short video explaining your cause. There are a bunch of free services online, such as Adobe Spark, that pretty much put together video for you based on the images and words you choose. Live video content is also on the rise, so find creative ways to use features like Facebook Live or Instagram stories to get your message out. memberplanet users: Adding a video to your donation site, event site, or email is also quick and easy.  4. Utilize a Social Media Calendar Hiring a social media manager or finding a volunteer who’s up for the task is a great way to stay organized and on top of your online presence. A social media manager is responsible for curating and creating content and making sure it gets posted at the right time. If you’re a team of one, utilize a social media calendar to minimize your time spent creating content. Hubspot has a free calendar template you can use to get started. Knowing when to post and what to post will help you strategically plan content for your members, as opposed to overwhelming their feeds or posting haphazardly. 5. Target the Platforms Your Members Use Facebook is the most popular social media platform (1.59 billion monthly active users) but you shouldn’t limit yourself to one network. We recommend using the social media platforms your target demographics use. Instagram, YouTube, and Twitter are major players in terms of their reach. By creating a diverse portfolio of social media strategies, you are likely to connect with more members and prospects. Twitter is a great way to get out a short message and interact with a large audience. You can provide links to your website or event page. memberplanet’s donation, event, survey, and payment form modules have built-in URL shorteners, so you don’t need to worry about going over the allowed 140 characters. (There’s no excuse for putting out an ugly tweet.)  Social media is great tool for spreading the word about events, campaigns, and general information about your organization. It allows you to interact with your members consistently and in real time without flooding their inboxes with emails. Building a strong online presence can also attract the attention of potential members while keeping current ones engaged. Follow us on social media for more member management tips. Updated and refreshed since original publication on: 10/5/2017
You’re put in charge. Now what? Group leader transitions are not without their complications, but that doesn’t mean they have to be difficult. By following a few key steps, you can ensure a smooth transition (think smoothie, not boba) that is beneficial for the entire organization.  The transition period is the time for new admins to prepare for their position while outgoing officers gain a sense of closure as they move on from a job well done. The goal is to maintain a sense of seamlessness and continue the great work that’s already been completed. Remember, you’re not starting from scratch. When done right, you avoid setbacks (which might feel like a chunk of fruit stuck in your straw).We’ve put together three pro tips for pulling off the ol’ switcheroo with minimal disruption to your organization. 1. Maximize your training Access to information is critical for the continued success of the organization and the potential achievements of the incoming officer. They say teamwork makes the dream work, so make sure new and old leaders come together as a unit to make the transition easier and more effective. Maximize the opportunity to learn from the outgoing officer by asking the right questions during the training period. Author and business mentor Michael Hyatt identified 20 key questions to ask other leaders to bolster your own skill set. Here are some key topics to inquire about during the transition process: 
Additionally, reviewing goals and objectives from previous terms allows transitioning admins or group leaders to update themselves on the progress of those goals, so they have a reference point for the upcoming term. The former officer should provide a status report on ongoing projects as well as current budget and financial records. To help you build upon the work that’s already done, check out the reports section on the platform, which provides a history of your group’s transactions. You can also see tracking for emails, event sites, and donation campaigns. 2. Make a great first impression We all know that first impressions matter, so this transition period is the time to showcase yourself to the group. Membership management software is a helpful tool because it lets you access current membership information and reach out to the entire organization simply and efficiently. Use it to send a group email to introduce yourself and let members know about the transition process, upcoming meetings, and any changes the new administration will be making to its agenda. You can target your email to specific member levels for a more personalized message, as well as use the Smart Lists feature to segment your distribution lists by variable data. 3. Be prepared to prioritize An incoming leader can get overwhelmed with information overload, so being organized is essential. Updating lists and prioritizing tasks can make the early days of transition less stressful.  Your organization probably already has a list of essential documents you’ll need to get started (University of Texas Leadership and Ethics Institute provides their members resources), but here are some of the basics you don’t want to overlook during the process.
Online document storage is available on the platform to upload documents that can be shared with all your admins. If you’re a new admin user, simply check document storage in your admin portal to see what’s already been uploaded.
Once you have obtained and sorted through these documents, you'll be able to focus your efforts on the most pressing issues as a new leader for your organization. Uncle Ben (of Spider-Man fame, not the rice) said, “With great power comes great responsibility.” You don’t need to be a superhero to learn the value of this lesson. “With great power comes great responsibility.” As a group leader, you set the tone for the entire organization. It’s important that you stay up to the task by being prepared and making the most of the officer transition process. Maximize the resources that are available to you and build upon the wisdom of past leaders and current colleagues. Orchestrating a successful transition is your first task as a leader, so make it count! By keeping important documents, reports, contacts, and everything else in one spot, memberplanet simplifies leadership and officer transition. Log in to check it out. Updated & refreshed since original publication on 12/11/17
The Ultimate Event Planning Guide: These 9 Milestones Will Keep Your Event on the Road to Success11/7/2018 When you’re planning an event, are you the kind who likes to roll up your sleeves, set wheels in motion, and plunge headlong into details (logistics)? Or are you more of a visionary, a big-picture thinker who likes to paint with broad strokes (strategic)?  Whether you prefer event planning logistics or strategies, or dabbling in a bit of both, these nine milestones and list of pro tips that go along with them are not to be overlooked. We’ve categorized the to do’s as logistic and strategic items, so you can delegate them out to your team members according to their strengths. Note that the milestones may vary for the type of event you’re hosting, but the general rule of thumb is, the earlier you can do them, the better. 12 months out Logistic:
Strategic:
6 months Logistic:
Some organizations create separate event pages dedicated to planning for their upcoming fundraisers. For Delta Gamma Phoenix Alumnae Chapter, this lets administers get a head start for their “Tables that Bloom” annual fundraiser that benefits the Delta Gamma Foundation and its philanthropic endeavors.  Tony Marmo, president of the Ulster County Italian-American Foundation, dedicated to advancing and preserving Italian heritage in the Kingston, NY, area, hosts 130-plate dinners each month to raise money for scholarships, cancer treatments, and charities. Each dinner raises as much as $5,000. “You have to create buzz,” Marmo said. “You need an interesting topic or speaker – something to draw a crowd.”
Six months out from your event date might seem like a long time, but remember, you can’t move forward in other areas until after you’ve made many of your creative decisions. 4 months Logistic:
2) Invitation (include a calendar attachment and set a reminder/alert). 3) Reminder message. On your calendar invitation, don’t forget to set an event reminder. Include directions and link to a map if that’s not already on your dedicated event site. On memberplanet, you have a ton of email features at your fingertips, from templates, to targeted distribution lists, to tracking reports. Use them to optimize every email send. In publicity, reminders are essential. Digital Marketing Ramblings reports the average office worker receives 121 emails every day. Because emails are so disposable and we’re all easily distracted due to multitasking, everyone needs multiple reminders. Marmo agreed: “One email sent one time just isn’t going to do it. You’ve got to promote the event and sometimes do it in more than one way.”  3 months Logistic:
Strategic:
2 months Logistic:
1 month Logistic:
2 weeks Logistic:
1 week Logistic:
Follow-up
The logistics of strategy We’ve just taken a look at strategy and logistics tasks in planning your event. By understanding which types of planners you and your team members are, you can up your game in any of the areas that need work. Log in and get started with your next event. Updated and Refreshed since original publication on 12/1/2017
As a group leader, one of the highest mountains you’ll need to climb is reaching your fundraising goal. Whether you’re planning for a big Greek Week event or something small for a local nonprofit, running a successful campaign requires organization, dedication and clear definitions of your goal. Combining our fundraising features with these simple tips will help optimize your donations and reach that mountain’s peak.  1. Take advantage of online convenience The whole point of fundraising online is to make it as easy as possible to meet your goal, so we’ve cut out a few steps to not only give you a head start, but also rid you of paper work. Search for a charity using our platform. When you create a donation campaign through our platform, you have the option to search more than 1.7 million 501(c)(3) charities and raise funds on their behalf. Any individual or group can raise funds to benefit the charity selected through this feature, and the funds will go directly to them – no accounting or transfers required. Donors will automatically receive email receipts, and donations made directly to qualifying 501(c)(3) charities may be tax deductible (check with your accountant). 1. Hover over Donation Sites on the left navigation sidebar 2. Click Create Donation Site from the submenu 3. Select the Find a Cause module 4. Follow the rest of the prompts to create a donation campaign  Offer electronic payment methods. Making the most of digital fundraising techniques can help you reach a larger pool of donors, not just the ones who are willing to pay by check or cash. Offering electronic payment methods gives members the option to donate by their preferred payment method, use their phone, and sign up for automatic, recurring donations. Optimize your page for viewing on any device. Online fundraising also allows you to share information quickly to a large audience, so make sure your fundraising page is design responsive for optimal viewing on any device. (If you’re using memberplanet, we’ve got you covered). 2. Use visuals to appeal to your audience Incorporating visual elements, such as video and photos, is an effective way to create a voice. It’s important to not just think about your plan for obtaining your goal, but to also focus on why it’s important. Conveying the “why” to potential donors deepens their connection with the cause and appeals to their emotions, which translates into more money for your organization. To add photos and video to your Donation Site, select a template to edit, or select the existing campaign you want to edit. Click the photo icon to upload photos, or copy and paste a video URL in the Add Videos field.  3. Reach out to your inner circle
4. Adopt a social media strategy We see social media as part of a larger multi-channel communication strategy, which is to communicate with members using the channels (email, phone, social media, etc.) they prefer. One third of online donations come from peer-to-peer fundraising, making it a vital market to access. In 2018, 69% of the public uses at least one social media platform. If you’re still not using social media to fundraise, you’re missing out on a great tool for spreading the word about your campaign in a fast, cost-effective way. Figure out which social media platforms your target demographics are using, and start by engaging them on those platforms. memberplanet users: As soon as you publish your donation campaign, you can share your site to social media directly from the platform, mobile app, or the page itself.  Use our built-in URL shortener if you’re on a character limit, or customize the full URL. To customize the URL or get the short URL, click on the campaign you want to manage.
6. Follow up Set up an automated thank-you email to your donors to go out immediately after receiving funds. In it, you can encourage them to spread the word about your campaign. Go the extra mile and share the impact of your campaign with donors, staff, and volunteers. Leave them feeling a genuine sense of gratitude from you. This encourages them to participate in upcoming events and fundraisers from your organization. You can easily send an email to all your members and participants, but it’s better to tailor messages to target specific recipients, such as generous donors and key players of your team.  Our platform features were created to help you build a great campaign and maximize donations. Now that you know some excellent ways to reach your fundraising goal, you can focus on getting to the top of that mountain.
Updated and Refreshed since original publication on 3/8/18
Traditional fundraising methods still have their place. However, as the world shifts towards an increasingly digital landscape, it may be time to re-evaluate your old techniques. Online fundraising offers a myriad of benefits and can help you surpass your fundraising goals. Don’t be put off by the fees — here are five reasons why you should fundraise online.  A Bigger Payoff You might be concerned about the fees associated with online fundraising and whether they will cut into your net goal. It is important to do the research and see how various sites structure their cost.
Convenience Electronic payment methods make raising money faster and easier than ever, because, let’s face it – not everyone carries lots of cash or a checkbook these days. With memberplanet’s mobile app, users can donate directly from their phone at any time and easily set up automatic, recurring payments. By offering the option to collect all payment types both onsite and online, you can access a larger network of donors. This will allow you to raise more money for your cause. Security and Credibility
Go Viral One of the main benefits of launching an online fundraising campaign is its potential to go viral. This takes you out of the typical sphere of donors and opens you up to supporters you wouldn’t reach with traditional methods. This can help you reach your monetary goals faster and even surpass them. Look for sites that offer a direct link for social sharing from your donation page to maximize exposure. Note to memberplanet users: Make use of our built-in URL shortener or share on social media directly from our platform to save time and (when you need it) character space. Online campaigns give you the freedom to create a donation page that reflects your cause. Customizable templates and forms let you streamline the look of your fundraising page. You can add photos, videos and other interactive features to increase interest and support, which translates into larger dollar amounts. Crowdfunding is on Trend Crowdfunding has gained momentum over the past few years and is only becoming more popular. It offers easy payment methods for donors, makes tracking donations easier for admins and is easily shareable across social media. It’s an effective and efficient way of framing a fundraising campaign. memberplanet users: It’s never been easier to set up a donation page. Customizable templates and forms let you streamline the look of your fundraising page or marketing campaign. You can add a live donor ticker to monitor the campaign’s progress, as well as photos, videos and other interactive features to increase interest and support, which translates into larger dollar amounts.
Originally published: 5/15/2017
Henry David Thoreau once wrote, “Our life is frittered away by detail. Simplify, simplify, simplify!” Yet people grow. Things change. Member details multiply. If you're an admin, you know the last part of that equation: They expect you to organize and update all that information. So, before you Thoreau that laptop straight into the parking lot, read how memberplanet makes updating your member database a breeze.  1. Eliminate inefficiencies Technology should drive efficiency, not the user insane. When you're adding new information, or updating the old stuff, you want your process to be as efficient as possible. For example, many group leaders spend time manually logging data from difficult-to-read handwriting from sign-up sheets at events or follow-up calls to members; with memberplanet, this information can be added by your members themselves. Members have their own dashboard they can securely log in to update account info. They can control and manage their own data, edit privacy settings, update payment methods, and more. 2. Make it easy for your members to update their own account For some members, logging into their account is a roadblock. Lucky for you and them, there’s a way to make their lives (and yours) easier. You can send a profile update request email from the platform, which allows the member to update their account information directly from the email. Whatever changes they make automatically enter the secure database – without the need to log in. Compare that to chasing members for updates in person, through surveys, or by standard email, where they don't have a fail-safe way to add information. Those options are old school and force the member to remember another password. The less hassle on the member’s end and the less data entry for you, the better.  3. Seize the ideal periods to ask for updates There’s no particularly bad time to check up on your members to see if anything has changed for them. But there are key intervals you should use to get updates from members. Is the end of the year approaching? Check in with your members and stay informed of their plans for the new year. Are you making a change to your membership terms or levels, or are you gearing up for a big event or campaign? Make sure your member information is current before taking the leap. Periodic check-ins to see if members have any updates to their profile information, including essential contact information, is a terrific way to keep your data current. Best practices for asking are every quarter, before graduation, and at the end of the school year. memberplanet helps keep your database tidy The key to any successful member communication strategy is having accurate, relevant information about your members. The software makes it easy – just schedule profile update requests at key intervals and the member will have a link that takes them straight to their profile. Simplified, simplified, simplified! Thoreau would be pleased. Start making your database fantastic by signing into your memberplanet dashboard today.
You have a hunch about how your group is doing, but a gut feeling is not going to cut it. You need to look at specific data to see what's working and what isn't. Don't just jump in and start measuring absolutely everything; instead, first focus on these three crucial reports: email tracking, invitation history, and levels reports.  1. Email tracking report Even the busiest group leader needs to track ─ at the very least ─ email rates. With all the email campaigns you create, it’s helpful to see whether the messages are benefiting your members or … not. Here’s a look at three email rates to keep your eye on. These key performance indicators (KPIs) will let you know whether folks are actually receiving, opening, and reacting to your emails:
Based on a recent email benchmarking report, the average open rate for nonprofits and associations ranges from 19.32 - 26.4%. 
The report indicates that a clickthrough rate for nonprofits ranges from 2.76 - 8.00%.
One report sites a 0.47% bounce rate for nonprofits, although a popular email service provider reports a 9.78% bounce rate for its nonprofit customers. To view opens, bounces, and clicks to your email campaigns on memberplanet, hover over Emails in the left navigation sidebar, then click Email Tracking Report in the submenu.  For the date range selected, your email campaigns will be displayed with corresponding metrics. 2. Members invitation email history You've worked hard to boost membership. After your membership drive, you probably emailed prospects to join your group. Did you have positive results? View your membership email history to track who was invited and how they responded. At memberplanet, we consider it a best practice to periodically send out invitations to non-members. To become members, recipients only need to make a membership payment or provide info to sign up for a free membership, if you offer the option. A membership invitation history report shows which admin sent the invitations and when, who opened it, and if the member accepted the invitation. To view your group’s member invitation history: On the left navigation sidebar, hover over Members and click Invitation History in the submenu.  3. Membership levels report Sometimes, in a rush to drive membership, group managers and admins forget to look at overall membership levels activity. You just might be looking at new prospects who signed up for a free membership level, and you might not quite get the complete picture. Most groups have different levels of membership, including free and multiple paid levels. By viewing a membership levels report, you’ll gain a bird’s-eye view of not just who makes up your group, also the history of each member level. This should give you a better idea of how you can target members on a specific level and influence activity by creating events and content to keep members engaged.
 2. On the levels tab, click the gear icon for the membership level you wish to view 3. Select View Members from the dropdown menu
 All this business intelligence will help you become a better, more informed group admin. You also can look at other metrics, such as survey results, donations, payments, events, RSVPs and so much more – we have reporting for just about everything on the platform. 
Great trainers are naturally great leaders. And by definition, great leaders are those who inspire confidence, strength, and optimism. They are the folks who can motivate their group administrators to reach their fullest potential (and be just as powerful as dragons).  The term admin can be applied broadly – it can mean your committee heads, officers, or anyone you’ve put in charge of tasks that keep your organization running smoothly. As far as training the best admins, a great trainer/leader uses methods that can be boiled down to a few guiding principles, known here simply as 5 Keys to Training Your Group Admins: 1. Demonstrate For every specific skill or task to be instructed to your team admins, explain first what it is you’re about to share. More importantly, explain why it is important for your group. How does it work in its specific scope? How does it affect the overall team? It’s important to give a sense of the overall flowchart of the group and the admin’s role within it. “A leader is one who knows the way, goes the way, and shows the way.”
We are all individuals in the world, and personality will eventually be revealed, especially in the course of training. Make time to discover your admins’ own skills and experience. But be sure to recognize their different ways of learning, and be open to adapt to give each of them the answers they’ll need ongoing. 4. Empower Grow your team admins. Assign sample scenario tasks (e.g. an upcoming social event, or a fundraising campaign or a yearly calendar of projects) and see how they deliver. Let them own it. It’s like the bonsai trees in Mr. Miyagi’s workshop. You have strong roots, and all kinds of cool branches.  5. Support Provide support and feedback. Work with each team admin to set up short- and long-term goals for themselves and the group and make sure they know how to use the memberplanet tools available to them. On the feedback loop, too, show them what’s been done previously by the group. Encourage them to find ways to innovate and improve efficiency while building on past successes and the great work that’s already been done. As well, seek out your group admins’ feedback and listen to their perspectives. Learning is a two-way street, and hearing from them will bolster your own knowledge and help you further educate them. When your admins are confident that you as their trainer/leader have their back and their interests at heart, they’ll operate at peak productivity, and they will lead the rest of the group way they’ve been instructed. It’s the best way to build a lasting team and community. “Without a sense of caring, there can be no sense of community.”
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