Discovering email marketing is like finding out your kid won first place in the school science fair — and got a scholarship because of it! Not only would it have any parent or teacher beaming with pride, it’s news they’d want to share with family, neighbors, and even the grocery clerk. Email marketing simplifies PTA communication in a way that’s engaging, effective, and budget friendly. If you’re not all in with email, you’re missing out big time.
Email spurs your members to act
Email is a powerful tool deliver a message that incites action. You can include a lot of great information (member spotlights, past event photos, and the like), but don’t forget to include clickable calls to action so your members can actually do something with the info you’re providing. Here are some topics you might include in your PTA newsletter coupled with an appropriate call to action and link.
Say goodbye to printing costs
Go green by cutting out printing costs. Instead of printing out a couple hundred flyers, why not send an email newsletter that can cover a range of topics? (And who has time to hand out flyers these days?) No funds are needed for postage, paper, ink or other print materials. Some organizations pay an extra fee each month for a service that allows them to send mass emails, but – here’s a kicker – mass emailing is already included for free in your memberplanet account! Spend your budget on more important things.
Track and target your messages
Another huge benefit of email marketing is the tracking capabilities. Lucky for you, this feature, which can be quite pricey with other email providers, is free with your memberplanet account. We recommend tracking these key metrics:
An average open rate for nonprofits and charities: 30.88%
An average click rate for nonprofits and charities: 4.31%
A decent bounce rate across all sectors: 2.5%
Once you have an idea of these three metrics for the emails you’re sending, you can further target your message to your specific audience. memberplanet provides open rate, clicks, and bounces – great email marketing tools at your disposal so you can measure how effective your messages are. To further target your emails to recipients based on the data collected on the platform (member levels, event RSVP, donation level, etc.), check out our Smart List feature.
Log in and take advantage of the email tools at your fingertips.
Have you ever looked at your email campaign tracking and wondered why a percentage of your emails were "sent" but not "delivered"? Our member database now features a failed address warning adjacent to undelivered addresses, and enables you to manage and re-add faulty email addresses.
First, there are a few reasons why mail to some email addresses isn't delivered:
While you can't re-subscribe a member, you now can manually edit and/or restore invalid or bounced emails. When you open a "bounced" member's page on the new membership database you will see a "!" symbol by their email, along with the word "bounced" and a blue link "restore". Restoring the email will remove it from the bounced list so that it will be included once again in future sends. However, if the email bounces again, it will again be disabled and the "bounced" status will reappear in the member's contact page.
Capterra ranked memberplanet as one of the “Top 7 Free and Open-Source Membership Management Software Products” available today.
Capterra is a service that helps millions of people find the best business software to fit their needs. So we’re proud to announce that the software-comparison firm has awarded memberplanet a five-star rating and ranked us as number four in its listing of the “Top 7 Free and Open Source Membership Management Software Products.”
memberplanet prides itself on supporting organizations and their members by meeting all of their needs in a single, user-friendly location. It’s one thing to strive for this goal and another to be recognized for it. Capterra highlighted the advantages of using memberplanet, including our donation campaign capabilities, integration with QuickPay, online surveys, and the range of support options available, “among quite a few other options.”
It is a special honor for memberplanet to be recognized. We strive to provide powerful solutions for any and all kinds of groups, including nonprofits, religious organizations, schools, boosters, parent-teacher associations, and Greek and alumni organizations. memberplanet aims to promote awareness and participation for your specific cause and make communication and integration seamless. That’s why our web-based software is an affordable option for organizations of any size.
To really understand how our membership management software can solve your organization’s problems, you have to try it for yourself! Create a free account today and take the first step towards simplifying and empowering your group.
So you’re thinking about joining memberplanet? Awesome! We’d love to have you. Or, maybe you've just made an account and have to get started? Welcome! We promise it’s easy to use and you’ll get your group organized on it in no time!
With so many great tools provided by the site it’s easy to think, “Where to start, and how?”
As a recent user of memberplanet, I will be the first to say I was nervous since technology is not my forte. However, the site is created to be user-friendly and has helpful guides that provide you with step-by-step instructions.
Check out how I got started on my sports team site below!
At first I wasn't ready to complete all of these steps since my soccer team was new. Don’t worry! All of these steps can be updated or completed at any time. The steps are easy to located on the side of the main screen under the ‘Getting Started’ guide. This easy guide will help turn you from a memberplanet newbie to a pro before you know it! It helped me create everything I need to manage and organize my soccer team to be the best team around!
What are you waiting for?! Add your group now!
group. members. activities. events. registrations. communication. life. simplified.
We’ve just released our newest feature - Smart Lists!
What is a smart list? And why should you be excited about it? Good questions!
We describe Smart Lists as self-maintaining distribution lists that let you easily target specific subsets of members based on their status or actions they’ve taken on the system. Still confused? For example, you can create a targeted distribution list of everyone who donated over $100 to your Donation Site, or of everyone who submitted a specific form, or of all current “active” dues-paying members, without pulling the data and manually identifying those individuals each time. Get ready to save a ton of time!
Gone are the days of downloading a spreadsheet of form responses only to re-upload it to create a new distribution list! This eagerly-awaited update makes it really easy to connect and draw member data from your account, like an Event RSVP list, and use it to generate a distribution list for an upcoming email.
Smart Lists stay up-to-date:
Smart Lists can be created in seconds (what's better than that?), and continue to refresh over time automatically, so members will be added or removed from the list as their relevant status changes. For example, even if more members submit your form after you create the list, they will subsequently be added to your Smart List. There is no need to worry about constantly updating the list on your own. At the time you click “send” your list will be 100% accurate.
Smart Lists can be saved and reused:
Smart Lists can be saved and reused as 'Saved Smart Lists'. Smart Lists continuously refresh, so they can be reused again and again without becoming outdated. For example, this is ideal for lists pertaining to member status, which may change significantly over time, with both additions and deletions.
Smart Lists integrate with every module on the system:
You can create Smart Lists for donation activity, form submissions, member types, member level, member status, admin roles, event replies, email and broadcast activity, etc. Check out all of the features! Each option is described in more detail below!
Interested in reaching out to your top donors? Create a list for donors based on their donation action, including their giving level, donation threshold amount, or if they started a supporter page.
Create a list for all users who purchased a certain amount or more on a payment form. (This can be $0.00 if you'd like to capture everyone who submitted the form even without making a purchase).
Create a list for all users who have submitted a survey form.
As always, we are thrilled to bring you another feature that delivers huge value to your group and makes your life just a little bit easier. Keep your eye out for Tech Update emails to stay up to date with each new feature. We love working to make life simpler one step at a time!