Our recent tech update has done a lot of heavy lifting in helping organizations optimize their donation campaigns. Other useful features to simplify membership include an enhanced email history report and renewal confirmation email. Check out our new features and let us know what you think!
Text to give, RSVP, and more
Take advantage of another channel to promote your donation campaign. Organizations that have a custom mobile number can now associate keywords with links to a donation campaign. When users SMS text a keyword associated with the campaign to your group’s custom mobile number, they will automatically receive a link to your associated donation campaign. Clicking the link will take a user directly to the mobile-friendly donation site, wherein they can donate online from any device. You can link multiple keywords in the instance that you’ve set up fundraiser or supporter pages. Anyone who misspells a keyword will still automatically receive a link to the main donation campaign.
In addition to being used with a donation campaign, the text feature can also be associated with memberplanet’s event microsites, membership pages, payment forms and any other memberplanet URL. Users can text a keyword to your organization’s custom mobile number to receive an automated message with a link to the associated URL.
This feature is currently available to those on Pro, Premium, or Enterprise plans and requires setup by our in-house support team. Customers can submit a request to the support team for more information.
Display fundraisers who create a donation site in support of your campaign
Now there’s a great way to visualize a donation campaign’s fundraisers and how much they’ve contributed. Fundraisers, or supporters who create a donation site in support of a donation campaign, can be displayed in a pie chart on the main page. For those campaigns that leverage the spirit of competition, this front-and-center statistical graphic indicates those who are leading in donations. Users can also hover over the pie chart to see the fundraiser associated with each slice. Learn more: How to Add the Fundraisers Pie Chart.
Profile update email history includes date of profile update
Admins can utilize the profile update request to email members to update their profiles – and members can make updates using a tokenized link in the email without having to log in. Admins can then check whether members updated their profile and further target or take action for those who did not. The email history includes how many people the profile update request was sent to, whether the email was delivered and opened, and whether the profile was updated from the link. If a member did update his or her profile, the date is included. Learn more about profile update requests.
Membership card link included in member’s renewal confirmation email
We’ve made the membership card available to access once a member renews membership. If your organization uses the membership card feature, once a member renews, the confirmation email will include a tokenized link to access the member card. Clicking the link will open a new page with the member card and another link to download as a PDF. Learn more about accessing membership cards.
Schedule a chat with our team to learn more about how the memberplanet platform can help you manage, engage, and grow your organization.
As a group leader, one of the highest mountains you’ll need to climb is reaching your fundraising goal. Whether you’re planning for a big Greek Week event or something small for a local nonprofit, running a successful campaign requires organization, dedication and clear definitions of your goal. Combining our fundraising features with these simple tips will help optimize your donations and reach that mountain’s peak.
1. Take advantage of online convenience
The whole point of fundraising online is to make it as easy as possible to meet your goal, so we’ve cut out a few steps to not only give you a head start, but also rid you of paper work.
Search for a charity using our platform.
When you create a donation campaign through our platform, you have the option to search more than 1.7 million 501(c)(3) charities and raise funds on their behalf. Any individual or group can raise funds to benefit the charity selected through this feature, and the funds will go directly to them – no accounting or transfers required. Donors will automatically receive email receipts, and donations made directly to qualifying 501(c)(3) charities may be tax deductible (check with your accountant).
1. Hover over Donation Sites on the left navigation sidebar
2. Click Create Donation Site from the submenu
3. Select the Find a Cause module
4. Follow the rest of the prompts to create a donation campaign
Offer electronic payment methods.
Making the most of digital fundraising techniques can help you reach a larger pool of donors, not just the ones who are willing to pay by check or cash. Offering electronic payment methods gives members the option to donate by their preferred payment method, use their phone, and sign up for automatic, recurring donations.
Optimize your page for viewing on any device.
Online fundraising also allows you to share information quickly to a large audience, so make sure your fundraising page is design responsive for optimal viewing on any device. (If you’re using memberplanet, we’ve got you covered).
2. Use visuals to appeal to your audience
Incorporating visual elements, such as video and photos, is an effective way to create a voice. It’s important to not just think about your plan for obtaining your goal, but to also focus on why it’s important. Conveying the “why” to potential donors deepens their connection with the cause and appeals to their emotions, which translates into more money for your organization.
To add photos and video to your Donation Site, select a template to edit, or select the existing campaign you want to edit.
Click the photo icon to upload photos, or copy and paste a video URL in the Add Videos field.
3. Reach out to your inner circle
4. Adopt a social media strategy
We see social media as part of a larger multi-channel communication strategy, which is to communicate with members using the channels (email, phone, social media, etc.) they prefer. One third of online donations come from peer-to-peer fundraising, making it a vital market to access. In 2018, 69% of the public uses at least one social media platform. If you’re still not using social media to fundraise, you’re missing out on a great tool for spreading the word about your campaign in a fast, cost-effective way. Figure out which social media platforms your target demographics are using, and start by engaging them on those platforms.
memberplanet users: As soon as you publish your donation campaign, you can share your site to social media directly from the platform, mobile app, or the page itself.
Use our built-in URL shortener if you’re on a character limit, or customize the full URL.
To customize the URL or get the short URL, click on the campaign you want to manage.
6. Follow up
Set up an automated thank-you email to your donors to go out immediately after receiving funds. In it, you can encourage them to spread the word about your campaign. Go the extra mile and share the impact of your campaign with donors, staff, and volunteers. Leave them feeling a genuine sense of gratitude from you. This encourages them to participate in upcoming events and fundraisers from your organization. You can easily send an email to all your members and participants, but it’s better to tailor messages to target specific recipients, such as generous donors and key players of your team.
Our platform features were created to help you build a great campaign and maximize donations. Now that you know some excellent ways to reach your fundraising goal, you can focus on getting to the top of that mountain.
Updated and Refreshed since original publication on 3/8/18
So you didn't quite hit the mark on your donation site...
First of all, chin up! Take a breath and refocus on your next donation goal. Whether you are fundraising, selling property, or negotiating a salary, you will get the best results by asking for a little more than you’d like to realistically get.
"But I really need to hit my mark!"
Ok! Don't sweat. You’ve got this! Unlike salaries and home-prices, donation campaigns have no finite ceiling. You've only "failed" to hit your mark when you give up trying new strategies. You can always change course and re-launch at any time.
Here are 6 ways to revitalize your campaign for a re-launch
1. Try hosting an event or selling merchandise
Hosting an event is a great way to boost revenue for your donation but also to spread the message of your campaign by engaging the community. When people feel connected and involved they are more likely to donate since the cause now has a relevance to their lives. Also, sell merchandise both at the event and throughout the campaign. T-shirts, car-washes, and dinners are simple things that will have a big appeal with donors. With memberplanet customers can use our mobile app to purchase tickets and merchandise on the go! Worried about the payment logistics? We have templates that are already set up for this! Check out our template gallery here.
2. Evaluate your campaign goal
You want your goal to be realistic enough that your donors can already see the victory in sight. Set it too high and they will often get discouraged and put forth a lackluster effort. Also, when donors see you getting close to your goal they want to jump in and give more, don't miss out on that momentum! Stick with a reasonable (yet still ambitious!) goal.
3. Assess giving levels
How much have donors been giving? You want to set giving levels that are both realistic and ambitious. If most of your donors are giving less than the lowest level, you should set your middle level a few dollars above that point. If most of your donors are giving more, set your levels higher. You want people to dig deep to give a few dollars more than their intended donation in order to hit the next level.
*Also note, how do you create incentive for donors to reach levels? Promising shout-outs or recognition will make some donors excited to stand out!
4. Spruce up your page!
You know that your cause is important, if your donors only knew how much their contribution would help they would be excited to give more! Including photo albums, videos and engaging and informative text that will give your donors the evidence they need to appreciate your cause. Leverage your donation site to sell your donors and appeal to their emotional side and establish a personal investment. Include photos of the people or animals being helped, tell donors exactly what their funds will be used for and how much each aspect will cost. Paint them a vivid picture of how their contribution will change someone's life.
5. Brand your payment form
Keep your site branded, professional, and inspiring from beginning to end. When your donors choose to donate, they are directed to a payment form. If the form is bleak, they may lose their emotional momentum, resulting in a lower contribution or none at all. Include an inspiring and emotionally moving banner image on your form, as well as a gracious and personal thank-you message.
6. Share. Share. Share
The most important thing you can do to ensure a successful donation site is share your page link. Email your site, post it to your social networks like Facebook & Twitter, add your cause information to your email signature - the opportunities for spreading news online are endless! Once you get your page out there, your friends, family, and supporters will help you spread the word. Already done this? Try incentivizing donors to share the page on their Facebook! (ex: for every share, you will recognize or reward them in some cost-effective way)
Bonus tip: Ask for help!
The support team at memberplanet is always here for you. We have seen many campaigns, and we can give you ideas that will work for you. Visit our Support Site to browse our support library or to chat with us directly.
Ready to give it another shot?
Updated from original posting on 6/6/16
For nonprofits, getting donations shouldn’t be about asking for cash
Asking people for money, whether they’re friends or strangers, can be incredibly daunting. It’s intimidating to ask people to hand over their hard earned dough for your cause. The less painful, more effective way to collect donations is by indirectly asking for contributions. The heart of fundraising is to help others connect a passion or memory with a cause. It’s about making your cause theirs. Here’s how you can lead them there:
Tell your story
Ask for advice
Engage on social media
Make it easy and personal
Asking for donations can seem a lot less overwhelming when you view contributing as more of a privilege. You’re not asking – you’re inviting people to take action and participate. You’re selling significance and purpose. Lead them through constant communications to tell your story. Lead them with memberplanet!
We have all the tools your nonprofit needs to expand reach and manage your donations in one spot. See what our other nonprofit customers are saying about how memberplanet aids and improves their communications.
Originally published: 10/16/2016
Traditional fundraising methods still have their place. However, as the world shifts towards an increasingly digital landscape, it may be time to re-evaluate your old techniques. Online fundraising offers a myriad of benefits and can help you surpass your fundraising goals. Don’t be put off by the fees — here are five reasons why you should fundraise online.
A Bigger Payoff
You might be concerned about the fees associated with online fundraising and whether they will cut into your net goal. It is important to do the research and see how various sites structure their cost.
Electronic payment methods make raising money faster and easier than ever, because, let’s face it – not everyone carries lots of cash or a checkbook these days. With memberplanet’s mobile app, users can donate directly from their phone at any time and easily set up automatic, recurring payments. By offering the option to collect all payment types both onsite and online, you can access a larger network of donors. This will allow you to raise more money for your cause.
Security and Credibility
One of the main benefits of launching an online fundraising campaign is its potential to go viral. This takes you out of the typical sphere of donors and opens you up to supporters you wouldn’t reach with traditional methods. This can help you reach your monetary goals faster and even surpass them. Look for sites that offer a direct link for social sharing from your donation page to maximize exposure.
Note to memberplanet users: Make use of our built-in URL shortener or share on social media directly from our platform to save time and (when you need it) character space. Online campaigns give you the freedom to create a donation page that reflects your cause. Customizable templates and forms let you streamline the look of your fundraising page. You can add photos, videos and other interactive features to increase interest and support, which translates into larger dollar amounts.
Crowdfunding is on Trend
Crowdfunding has gained momentum over the past few years and is only becoming more popular. It offers easy payment methods for donors, makes tracking donations easier for admins and is easily shareable across social media. It’s an effective and efficient way of framing a fundraising campaign.
memberplanet users: It’s never been easier to set up a donation page. Customizable templates and forms let you streamline the look of your fundraising page or marketing campaign. You can add a live donor ticker to monitor the campaign’s progress, as well as photos, videos and other interactive features to increase interest and support, which translates into larger dollar amounts.
Originally published: 5/15/2017
Our new donation site builder makes it easy to raise funds on behalf of any of the over 1.7 million charities in the United States.
Now, when you create a new donation site, you will have the opportunity to select your favorite charity from our built-in database. When you use this feature donations will deposit directly to your chosen charity without the need for a secondary transfer on your part. Additionally, donors will automatically receive tax-deduction email receipts for these types of donations.
This update comes right in time for #GivingTuesday which is scheduled for Tuesday, November 27th, 2018.
#GivingTuesday is a social media led initiative that promotes a collective global push for charitable donations on the Tuesday following U.S. Thanksgiving each year.
#GivingTuesday marks just the beginning of the giving season. In fact, 50% of all charitable donations are made in December – so if you’re starting now you’re right on schedule! Setting up a site for tax deductible donations in the fall is a great way to capitalize on the biggest giving days of the year, including end-of-tax-year giving, which peaks the last week of December.
Have any questions? We’re happy to help. Click here to contact us.
Originally published: 11/25/2015
For most PTA members, no matter the time of year, fundraising isn’t a walk in the park. Whether you’re campaigning for back-to-school season, the next holiday around the corner, or the book drive, coordinating time and resources to stay atop the minds of your supporters shouldn’t take over your life (or the lives of your volunteers). Since you’ve teamed up with memberplanet, offering your donors electronic payment options is super easy to do on the platform. Here are some other tips to save time so you can pass on the frustration and double up on the fun.
1. Don’t start from scratch – use a template
With each new year and transition in PTA leaders, the history (excel sheets) from previous fundraisers can get lost in the shift. Also, learning a new position takes time. We’re here to make it easy. Since PTA fundraisers are often annual, you can save time by managing your event online. We even offer Donation Site templates. These pre-populated templates will help you set up your donation campaign. Our campaign feature also has the ability to save donation campaigns for future use, so the next event will practically take care of itself. By building upon past successes and the work that was already done, you will take the headache out of organizing the campaign, and have more time to focus on member engagement.
2. Take advantage of the gift of gab: social media
Planning your fundraiser is only half the battle – you must promote it too! The good news is that promoting your event doesn’t have to be stressful. Use your campaign URL in as many places as you can, including your website, email, and social media. Through social media, you can get people talking about your event with just a few clicks. Picture word-of-mouth sharing – but amplified! Our Donation Sites were designed to be shared on your PTA social media channels. Ask your PTA members to share the event too. Everyone has a unique circle of friends, so the more people who share, the broader your reach gets. More awareness for your campaign and way less time spent making promotion calls or passing out flyers! We like to call that a win-win.
3. Cut out the stress: set and forget
Engaging with your members and donors is the bread and butter of being a successful PTA leader. But there are only so many hours in a day, and as a leader, there is only so much time you can dedicate to PTA admin tasks. That’s what inspired us to build in automated features in our platform. Writing thank-you cards (the kind that’s sent through snail mail) take forever! To save time, admins can add a thank-you message to the automated confirmation email that is sent once someone donates to your online fundraiser. We highly recommend adding a thank-you message to the confirmation email as well as encouraging donors to spread the word about the campaign. If you’re really feeling like you’re in an automating mood, you can also include the info donors need to file their taxes. PTAs are 501(c)3 nonprofit organizations, and contributions to them are tax deductible to the extent allowed by law. You should include the full name of your PTA unit, the EIN number, and your PTA’s location.
Whether you’re a seasoned PTA fundraising pro or just getting started, you can’t go wrong with these three steps – they’re fail proof, and most importantly, they’ll save you time. (So you can engage with your members and make a difference in your community.)
Log in and see for yourself.
PTA Simplified is a series of tips for PTA and PTO leaders to get the most out of managing their volunteer members and growing their membership all year long.
Originally published: 8/17/2017
Part of leading your PTA is raising the funds necessary to make a difference in your unit. Unfortunately, orchestrating a computer drive to give your school a tech upgrade, a jump-a-thon to save at-risk student programs, or any other type of fundraiser can feel like a full-time undertaking. Lucky for you, memberplanet makes it easy. And if you need proof that launching an online fundraiser really makes a difference, check out how Wittmann Elementary School increased its membership funds by 75 percent. Here’s how to set up a donation campaign on memberplanet, which will get your PTA a couple steps closer to crushing your fundraising goal.
Create a fundraiser for your PTA
1. Hover over Donation Sites on the left navigation sidebar and click Create Donation Site in the submenu
2. Choose to raise funds for your own group on memberplanet
3. Select one of the following choices:
4. Finish creating a campaign by filling in the required information: Campaign Title, Category, Why Are You Fundraising?, Campaign Goal, End Date, and Default Donation.
5. Click Save & Continue
Customize the look of your donation campaign
These next steps allow PTA admins to customize their Donation Sites. Use a memorable custom URL, choose specific colors, and upload a banner -- key identifiers for brand recognition and consistency. You can also upload a photo album that you’ve created on the platform; images are a great way to strengthen the connection between your cause and your donors. For example, including pictures of who will benefit from the funds raised or showing how the funds will be put to use is an effective way to convey your donors’ impact. You can go all out in customizing your fundraiser, or you can breeze through this section and hit Save & Publish Now.
To customize, hover over any of the page sections and click the Edit icon that appears on the top right of the section.
You can always come back and make changes to this page if you decide to navigate away from it.
Get the word out
As soon as you publish your Donation Site, your campaign page link will be provided, and you can share your campaign to social media directly from the platform, mobile app, or the page itself. We recommend sharing your fundraiser on as many channels as possible – through email, your website, text message and more.
Use our built-in URL shortener if you’re on a character limit, or customize the full URL.
To customize the URL or get the short URL, click on the campaign you want to manage. Select the Copy or Customize the Campaign Page URL feature.
Click Customize or Copy to Clipboard for the URL you desire.
Mobilize your PTA supporters – create Supporter Pages
What’s a Supporter Page, you ask? It’s an individual’s fundraising page created in support of your PTA’s donation campaign. Supporter Pages are more effective in helping you reach your fundraising goal for these reasons:
Here’s how your PTA members (or anyone, really) can create a Supporter Page:
1. From your Donation Site, click Support this Campaign
2. Users will be prompted to log in to memberplanet or create an account if they don’t have one
3. After logging in or creating an account, a new browser window will appear in which supporters can set their own goal and add their own reason why they’re supporting the campaign
4. When finished, click Publish
5. The Supporter Page URL will be provided, and you can share it to social media directly from the platform, mobile app, or the page itself
If you haven’t already, set up a bank account to receive funds. Our platform features were created to help you build a great campaign and maximize PTA donations – without creating a ton of paper work in the process. Follow these steps to set yourself on a clear path to crushing your fundraising goal.
PTA Simplified is a series of tips for PTA and PTO leaders to get the most out of managing their volunteer members and growing their membership all year long.
Originally published: 8/10/2017
Effective booster club leaders focus on fundraising because they firmly believe their altruism will help not just their children, but the entire community. As a Booster Club leader, you might find it challenging to balance all your responsibilities. Taking advantage of resourceful online tools may be your best bet for success. Here’s why you should consider a consolidated platform for events and fundraising to better engage your donors:
1. Attract more donors
Every 15 seconds, a new user joins the world of social media. According to Brandwatch, there are 3.03 billion active social media users. That’s nearly 40 percent of the worldwide population.
Booster Club leaders should consider how using social media can boost fundraising by targeting specific audiences. For example, the 2016 Global NGO Online Technology Report claims that millennials prefer to donate online, and they are most often inspired to give by social media. Utilize and mobilize your social media presence to spread the word about fundraising events.
2. Increase engagement with photos
If you are looking to grab the attention of potential donors, spread the word about a cause, and/or inspire volunteerism, sharing photos online is a powerful move. Improve visibility by tagging others in your photos and opening yourself up to the photo-sharing community.
According to The Guardian, people are more likely to donate to a cause when it means something to them. Use effective imagery to connect with people, and let them get to know the cause you want them to support.
3. Collect more money
Offering online/mobile payment and donation options helps your donors help you. This eliminates the need for donors to have cash and checks on hand. Accepting online payments leverages today’s tech with potential donors -- where it’s only a few clicks from decision to completion of payment. That’s why online donation campaigns see more dollars collected overall. It’s not just easy, it’s a familiar process that donors feel innately comfortable with. According to a Cone Communications study, 48 percent of American adults are likely to use an app to make a donation. What are you waiting for? You can broaden your reach (and increase your donations) by using mobile and online payment methods.
By making the most of online tools such as social media, electronic payment options, photo sharing, and email, you can be more successful in your fundraising efforts. Keep your contacts organized to seamlessly communicate with your whole audience and track their responses. You can test and target your messages to specific recipients and optimize your fundraising efforts to meet your goals every time. These online tools offer Booster Clubs an edge that will make managing fundraising events more effective, and better yet, more engaging.
Learn more about fundraising and how memberplanet can help your Booster Club raise more donations. Get started with your free account today.
Reaching your fundraising goals is always a challenge. Whether you’re planning a big event or something small, running a successful campaign requires organization, dedication, and clear definitions of your goal. These four simple steps will help optimize your donations to reach your goal and then some.
1. Encourage peer-to-peer fundraising
Your campaign will spread like wildfire with the help of your supporters. Help donors help you by motivating them to share your campaign with their friends and family. Peer-to-peer fundraising opens your donation campaign to everyone in your educational foundation’s circle and beyond: Your supporters’ supporters will in turn become your supporters! Post content online for your donors to share on social media. Your audience is more likely to donate to your page when they see that others, especially people they know, have already donated.
2. Adopt a social media strategy
One third of online donations comes from peer-to-peer fundraising, making it a vital market to access. Social media is part of a larger multi-channel communication strategy, which is to communicate with donors using the channels (email, phone, social media, etc.) they prefer. If you’re still not using social media to fundraise, you’re missing out on a great tool for spreading the word about your campaign. Find out which social media platforms your target demographics are using and start by engaging them on those platforms.
3. Stay in touch
After receiving funds from your donors, send thank-you emails to go out immediately to encourage them to spread the word about your campaign. Go the extra mile and share the impact of your campaign with donors, staff, and volunteers. Leave them feeling a genuine sense of gratitude from you. This encourages them to participate in upcoming events and fundraisers from your organization. You can easily send an email to all your members and participants, but it’s better to tailor messages to target specific recipients, such as generous donors and key players of your team.
4. Track your progress
Set weekly and monthly goals to monitor your success. By setting timely goals, you can create a call to action for your supporters to stay on target and overcome smaller hurdles.
Now that you have some excellent tips, get out there and crush your fundraising goals. memberplanet was created to help you build a great campaign and maximize donations. Get started on our platform today.