MEMBERPLANET BLOG
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media

How to Get Donations Without Directly Asking for Money

10/19/2018

0 Comments

 
Picture
For nonprofits, getting donations shouldn’t be about asking for cash
​Asking people for money, whether they’re friends or strangers, can be incredibly daunting. It’s intimidating to ask people to hand over their hard earned dough for your cause. The less painful, more effective way to collect donations is by indirectly asking for contributions. The heart of fundraising is to help others connect a passion or memory with a cause. It’s about making your cause theirs. Here’s how you can lead them there:
Tell your story
Picture
​
​What’s your charity’s story? What’s your “why”? Most people tend to think with their emotions and relate to personal stories and experiences. Use an emotional hook to pull people into sharing your passion for the cause. Use your story and your nonprofit’s purpose to connect with potential donors on a deeper level.
Ask for advice
Picture
Simply put, people want to be heard. When you make someone feel valued, you open the door for them to speak more comfortably. Ask potential donors for advice on money raising techniques. Get their opinion on whether or not a certain marketing strategy would excite potential donors. And once you ask for advice, make sure to listen to their answer. Seek out a passion or pain point that connects them with your charity. You may even bring them to the conclusion to donate all on their own.
Engage on social media
Picture
Use social media to share your story as opposed to your fundraising goal. Social media is a necessary tool to raise awareness; use relevant and timely stories as well as personal testimonials from the organization to show people what donations can do. Leverage your social channels to thank those who have already donated. Utilize your internal network to share these posts with your team to extend your reach even further. If you can raise awareness, you can raise donations without having to even ask.
Make it easy and personal
Picture
Giving is a personal act. Make sure your donors feel a connection to the organization and a need to make an impact. Utilize email marketing to build a connection and tell a story over a period of time. Rather than adding a blunt “donation” button on your email, ask recipients to learn more on your donation page. That way, they’ll be lead through the sales funnel all on their own. 
Asking for donations can seem a lot less overwhelming when you view contributing as more of a privilege. You’re not asking – you’re inviting people to take action and participate. You’re selling significance and purpose. Lead them through constant communications to tell your story. Lead them with memberplanet! 
We have all the tools your nonprofit needs to expand reach and manage your donations in one spot. See what our other nonprofit customers are saying about how memberplanet aids and improves their communications.
Get Started Today!
Picture

About Rachael Beck

Rachael is our go-to gal for all things Greek life. As a national account manager, she helps leaders reach their fundraising goals. Her favorite part of the job is expanding organizations’ online reach as well as the connections she makes along the way. On weekends, she loves a Malibu getaway or hitting the gym.

Originally published: 10/16/2016
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Categories

    All
    Emailing
    Event Planning
    Fundraising
    Leadership
    Member Management
    Mobile
    New Features
    Officer Transition
    Pro Tips
    PTA Simplified
    Reporting
    Social Media

Who we serve
Associations
Nonprofits
Fraternal Organizations
Schools
Educational Foundations
Booster Clubs
Military
Faith-based
Homeowners Association
Political Campaigns
PTAs
Fraternal Undergrads
Fraternity Alumni
Sorority Undergrads
Sorority Alumnae
Fraternal Orders
Music Schools
Features
Overview
Membership Management
Events
Fundraising
Communication
Online Payments
Websites
Mobile App
Invoices
Group Text Messaging







​Pricing
Subscription Plans & Pricing
Enterprise Pricing
Case Studies



Support
Support Center
888-298-8845
Email Us


Company
Blog
Download Our App
Picture
Picture
Legal
Terms of Service
Privacy Policy

Picture
© 2021 memberplanet, LLC. All rights reserved.
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media