MEMBERPLANET BLOG
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media

3 Steps to Prepare for Giving Tuesday

11/2/2020

0 Comments

 
It’s hard to believe that the holiday season is quickly approaching, isn’t it? The first sighting of snow-covered décor or lit up trees means that giving season is upon us! There is one major event that kicks off holiday giving – Giving Tuesday. Celebrated on the Tuesday following Thanksgiving, Giving Tuesday 2020 takes place on December 1. 
Picture
​In 2020, the COVID-19 pandemic caused an unprecedented need, and Giving Tuesday Now launched on May 5 as an emergency response. Just take a look at these amazing stats:
  • In the first half of 2020, more than $11.9 billion was awarded for COVID-19 globally according to Candid and the Center for Disease Philanthropy.
  • In 2019, $511 million was raised online the United States according to the Giving Tuesday organization.
  • Compare that to the total online and offline amount raised in the U.S.: $1.97 billion!
The pandemic has already had major effects on the way people give in 2020, and one can surmise it will continue to change the holiday giving season. As awareness of the day continues to grow each year, so do its benefits for charitable organizations. Giving Tuesday has become a global event, but you don’t need to be a national or multi-tiered organization to participate. Here are three steps even a local nonprofit can take to prepare for the main event.
Step 1: Set your Giving Tuesday fundraising goals
​An important part of preparing for Giving Tuesday is setting your fundraising goals. When setting your goals, you can consider the following:
​
  • What goals align with the needs of your organization?
  • What type of fundraising campaign has been successful for you in the past?
  • What cause and messaging will resonate with your potential donors?
 
Remember, the more prepared you are in determining your goals, the easier it will be for you to nail down your message when you’re ready to share your goals and grow community involvement!

Step 2: Fire up your fundraising campaign 
​You have a million ways these days to approach promoting your donation campaign. You can go the chestnuts-roasting-on-an-open-fire approach, which is kind of a slow burn at first, and then switch to fireworks finale mode, an all-at-once effort, toward the end. 
Picture
​Whatever approach you decide on, take advantage of email and social media – two powerful marketing platforms.
  • An email newsletter that highlights your organization, fundraising goals, ways to donate, and upcoming events is great way to appeal to potential donors.
  • You can also ask a sponsor or board member to kick off your campaign with a matching gift and advertise this partnership via email, social media, and during your future events.
  • Use the hashtag #GivingTuesday to attract donors and let your community know that you support this movement.
  • Create and mention your organization’s own unique hashtag to promote your cause.
​
Mobilizing volunteer efforts is another strategy that spreads awareness throughout your local community and celebrate giving. The holiday giving season can mean giving one’s time or donating goods – not just funds. By inviting donors, employees, and members of the local community to your event, you can attract attention to your cause.

Step 3: Make donating easy
In business, a best practice is to make it easy for customers to give you their money. The same applies to your donors. Always give them the options to donate when they want and how they want. By offering the option to donate electronically, your supporters can make secured donations conveniently from a website or mobile device, whenever they want, even if they’re thousands of miles away. You can still accept cash or check, but you’re not limiting your fundraising by only accepting those forms of donations.
Picture
Nonprofits that offer online giving also widen the donor net and grow overall fundraising revenue. By setting up a way to process funds electronically, you can also offer donors the option to pay by recurring or installment payments. Recurring payment options are a great fit for those who want to contribute weekly, monthly, or quarterly throughout the year. Installment payments give donors the convenience of breaking up a large sum of money (which they may not have considered giving all at once) into multiple payments of their choosing.
​
By using these key steps to prep for Giving Tuesday, your organization will not only be a part of a growing movement, it will also give you the chance to celebrate the success that your charitable efforts deliver to your local community.
 
Ready to get started? Log in, create a donation campaign, and choose from multiple templates, including Giving Tuesday and other seasonal occasions.
Start Fundraising
Updated since original publication on 10/23/17.
Picture

About Lizerne Ventura

With a journalism background and more than 10 years of experience in all things content, Liz fully appreciates the art of storytelling. When she's not working on content marketing, strategy, creation, or operations, she enjoys community volunteering and playing organ in her church choir.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Categories

    All
    Emailing
    Event Planning
    Fundraising
    Leadership
    Member Management
    Mobile
    New Features
    Pro Tips
    PTA Simplified
    Reporting
    Social Media

Who we serve
Associations
Nonprofits
Fraternal Organizations
Schools
Educational Foundations
Booster Clubs
Military
Faith-based
Homeowners Association
Political Campaigns
PTAs
Fraternal Undergrads
Fraternity Alumni
Sorority Undergrads
Sorority Alumnae
Fraternal Orders
Music Schools
Features
Overview
Membership Management
Events
Fundraising
Communication
Online Payments
Websites
Mobile App
Invoices
Group Text Messaging







​Pricing
Subscription Plans & Pricing
Enterprise Pricing
Case Studies



Support
Support Center
888-298-8845
Email Us


Company
Blog
Download Our App
Picture
Picture
Legal
Terms of Service
Privacy Policy

Picture
© 2020 memberplanet, LLC. All rights reserved.
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media