Integrating Quickpay links with a newsletter increased dues collection by 50% for this alumni leader...
Does collecting dues from your group sometimes feel like pulling teeth? If so, there is hope! Leaders on our site are making huge gains for their groups - with simple strategy changes that you can implement today.
Rachelle Hinkle from Indianapolis is a fantastic example of a forward-thinking leader. She is also the alumni leader for the Delta Gamma Indianapolis Alumnae Chapter. Her strategic decision to simply start sticking a Quickpay button link for dues onto her regular alumnae newsletter resulted in a 50% increase in yearly dues collection. On a recent survey, Rachelle reported that her group “increased its number of dues payers from 109 to 175, 80 of whom had never paid before, because of the ease and accessibility of the MP system.”
Her tech-savvy approach to dues collection was simple and manageable, yet profoundly effective. With each custom newsletter she sent (and there were many!) she included a reminder to pay dues, and a big button link directing recipients directly to their personal dues portal. In Rachelle’s case, the consistent reminders paired with the accessible payment interface paid off in spades.
Would you like to set up a similar system for your group? Contact firstname.lastname@example.org to find out how!
To learn about setting up a Quickpay Click Here
To learn about adding a button link to an email campaign Click Here