How Social Media Can Improve Nonprofit Fundraising Campaigns

4 Ways this Powerful Medium Beats any Other Form of Fundraising

Consider this: 42.3% of the entire population in America uses Facebook and there are more than 16 million people using Twitter. 47% of Americans learn about causes via social media and online channels and 55% of those who engage with non-profits via social media have been inspired to take further action (source: nptechforgood.com). For non-profits, using social media for fundraising campaigns has become the method of choice.

1.  Direct and Consistent Communication

As of November 2015, there were more than one billion people using Facebook on a daily basis. Imagine how much impact your fundraising campaign could have! And that’s just one platform. Millions of people are also engaging on LinkedIn, Twitter, Instagram, YouTube and other sites.
 
A big benefit of using social media for your fundraising efforts (aside from the fact that these platforms and many relevant tools are free to use) is the sheer number of people you can reach all at one time. And if you plan out your campaign to include consistent posts on a regular basis, you’ll be sure to get the attention and support of your audience.

2. Capture their Hearts 

A picture’s worth a thousand words, right? Imagine how much support you’ll gain when you share your fundraising story in bold, living color using photographs and videos. Just look at the overwhelming success Humans of New York has seen.
 
When using social media to fundraise, you have the opportunity to illicit emotion from your viewers by showing them who’s being helped by their support or what their donation will actually be helping to accomplish.
 
It also allows you to provide valuable information in your content about your cause. And the best part? You can post messaging on all your social media channels simultaneously (tools like Buffer make it especially easy), so no matter which site your followers are active on, they’ll be sure to see what’s happening with your campaign.

3.  Keep it Real-time  

There’s no time like the present and when you use social media to fundraise, you’ll have the ability to post real-time updates, requests for volunteers, progress reports and more. When your supporters can see that you’re only a few thousand dollars away from reaching your goal, for example, anyone who hasn’t given yet will be inspired to be a part of the reason you hit your fundraising mark.

4. Show your Appreciation 

Because of its ability to make a massive impact on so many people at one time, social media affords you the opportunity to thank your supporters and volunteers all at once. And because everyone can see your messages, they’ll be proud when they’re recognized for their efforts. Staying engaged throughout the campaign is also easy to do with daily updates and posts, pictures showing different events and activities and anything else noteworthy that’s happening during your campaign.
 
When you combine your social media campaign with our online member management tools, you’ll be able to direct your supporters to your customized memberplanet fundraising site where they can make secure, one-time or recurring donations.
 
You’ll also have all the tools you need to send out email and text blasts to your group, allow them to register and RSVP for events, easily create great-looking newsletters and gather and keep track of all your members information and much more.

We provide everything necessary to help you meet and beat your fundraising goal. Find out more about all the benefits memberplanet offers. Sign up for a free account today!