How Our Email Feature Solves Your Email Tracking Questions

Have you ever looked at your email campaign tracking and wondered why a percentage of your emails were "sent" but not "delivered"? Our member database now features a failed address warning adjacent to undelivered addresses, and enables you to manage and re-add faulty email addresses.

First, there are a few reasons why mail to some email addresses isn't delivered: ​

1) The member unsubscribed

Every email you send through memberplanet includes an embedded "unsubscribe" link in the footer. This feature is required by the U.S. CAN-SPAM Act, and even if it weren't required, it's a good idea to always respect your recipients' email preferences. And no, you cannot re-subscribe them!

2) Missing or invalid email address

If a recipient’s email address is not in a valid format (e.g. missing the “@” symbol, contains spaces, etc) or if the recipient does not have a primary email address listed on their account, your email campaign cannot be delivered. Primary email addresses can be added or corrected from the recipient’s page in the Members & Contacts database.

3) The member's email address bounced

A bounce occurs when a recipient’s email address is unable to accept your email campaign, perhaps because their inbox is too full, as well as a host of other reasons. When this happens memberplanet will disable that email from future sends. While it's not a good idea to continue sending to a bounced email, sometimes the issue can be resolved. We now offer a manual process by which you can give an email address 'another chance'. 

While you can't re-subscribe a member, you now can manually edit and/or restore invalid or bounced emails. When you open a "bounced" member's page on the new membership database you will see a "!" symbol by their email, along with the word "bounced" and a blue link "restore". Restoring the email will remove it from the bounced list so that it will be included once again in future sends. However, if the email bounces again, it will again be disabled and the "bounced" status will reappear in the member's contact page. ​

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