We get a lot of questions about Donation Campaigns - here are our best tips for getting results!
Use photos and videos. Images and videos capture people’s attention, and they help build a sense of personal connection for donors. People love to feel connected to charitable causes, give your donors something to get excited about!
Get social. The internet is an amazing fundraising tool – if you know how to leverage it. Social networks allow you to reach donors anywhere, for free. Begin by posting your campaign on your social networks, and ask your friends and family to share it on theirs as well. The more your campaign is shared, the more potential donors you will reach!
Get personal. You have your core circle of supporters. They are your friends, family, and colleagues. These VIPs are your most likely donors, so you need to treat them right! Create a thoughtful personal email campaign to share with your personal circle. Explain why the campaign matters to you on a personal level, and ask them directly for a donation.
Offer giving options. Activate the recurring payment option so donors can pay in installments. This option will appeal to donors who are unable to contribute a lot up front, but want to commit a significant amount. Ongoing recurring payments will appeal to donors who want a more long term relationship with your cause.
Broadcast your progress. Be sure to activate the donor ticker and goal meter on your campaign. Your donors will get excited to see how their donation bumps you closer to your fundraising goals. The donor ticker is also a great way to get people to share your campaign on their social networks – they will be proud to see their name posted as a contributor!
Launch In December. December is a fabulous time to start an online donation campaign. The average American donates around $2,500 per year to charity and 41% of those charitable donations are made in the last few weeks of the year. More importantly, is saves you money! As a holiday gift, MP will process your first $250 for FREE during the month of December!
Log in into your MemberPlanet group here to create your Holiday Donation Campaign
Click Finance > Donation campaigns > New campaign