MEMBERPLANET BLOG
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media

5 Email Reminders to Increase Retention and Member Engagement

2/15/2021

 
​The adage about things changing but staying the same often feels out of date as the world moves faster and faster, and the technology in our hands does more, listens better, speaks, and buzzes without our interference. Still, we need to be reminded daily about a litany of things both large and small. We use everything from checklists and notes to apps and alarms to ensure our tasks aren’t forgotten. Your association’s ongoing success is in part defined by how aware your members are of what is vital and happening within it. These 5 email reminders are crucial to keeping your membership engaged and current with relevant information from your association. 
Picture
​1. Member benefits
Always lead with the what’s-in-it-for-them approach.  Emails arrive in an almost constant stream in everyone’s inbox these days, and users get notified on their mobile phones; make sure yours isn’t swiped left into the garbage by sending benefit reminder emails. These tidbits reiterate the value of your association and keep it at the forefront of readers’ minds.

Benefit reminder emails can come in the form of a newsletter that includes related membership perks; they can also highlight little known or often unused benefits like access to your association’s trade magazine or a calendar of free members-only events and discounts.
 
2. Membership renewal reminders
This is perhaps the most important email associations should be sending to their members. Renewal dates can be forgotten, or slip by in a person’s busy daily schedule. A renewal email reminder is not only a benefit to members, it also helps improve retention, which is a benefit to your association.
​

Your association management system (AMS) or membership management software should let staff automate and customize renewal reminders so members are only a few clicks from completing the process. It is standard functionality to set up reminders according to rolling renewal periods, frequency of emails, and how many days before renewal each email is sent. 
Picture
3. ​Virtual events
Attendance is paramount to more than just the success of a particular event; it’s also vital to the growth of your association. Utilize email reminders to inform constituents of annual conventions and important events on your association’s calendar. Provide registrants with relevant details like webinar start times and the schedule of activities, as well as reminding them of your code of conduct when interacting online and other event-specific information.

Event emails can remind constituents of the events they’ve previously RSVP’d to.  Your association staff should have the capability to customize and automate email reminders with your event management software so that all registrants receive a personalized notification before the event. 
 
4. Donation campaigns
When the task at hand is raising money, awareness is key. Campaign reminders help boost promotion, further spreading your reach while increasing the likelihood of achieving your goal. Take advantage of your member’s social networks by including a campaign link in your reminder email so they can easily share it. After all, they’re your best ambassadors!

If your association is a 501(c)(3) organization, you can include your tax ID number among other relevant information to remind members their donations are tax deductible. Association staff should also use their fundraising solution to set up automated thank-you emails that go out after someone donates. It’s a great way to complete the donation circle with members so they feel their effort is appreciated.
 
5. Industry news
Informed members are empowered members. Your association should be a thought leader in its area of focus. Use email reminders to ensure there’s a strong baseline of thought-provoking articles, trending updates, and educational resources sent to your membership. This is a great place to share links to your online magazine or blog articles; you can even include an online form for members to sign up to receive blog or article updates by topic. It’s a wonderful way to share content, videos, virtual event highlights, and research with your entire membership.  
Picture
​Don’t hesitate to take advantage of the power of email reminders. If you keep your members engaged and informed of all your association has to offer, you will continue to achieve its goals. To learn more about an AMS that can simplify the tasks mentioned above, schedule a call with the memberplanet team.
Updated since original publication on 2/6/20.
Picture
View my profile on LinkedIn

About Cassie Braun

Cassie brings more than a decade of experience to her role in helping chapter-based organizations, professional, and trade associations succeed. She is a driving force at memberplanet who is constantly questioning the status quo to bring fresh ideas and dynamic solutions to the table. 


Comments are closed.

    Categories

    All
    Emailing
    Event Planning
    Fundraising
    Leadership
    Member Management
    Mobile
    New Features
    Officer Transition
    Pro Tips
    PTA Simplified
    Reporting
    Social Media

Who we serve
Associations
Nonprofits
Fraternal Organizations
Schools
Educational Foundations
Booster Clubs
Military
Faith-based
Homeowners Association
Political Campaigns
PTAs
Fraternal Undergrads
Fraternity Alumni
Sorority Undergrads
Sorority Alumnae
Fraternal Orders
Music Schools
Features
Overview
Membership Management
Events
Fundraising
Communication
Online Payments
Websites
Mobile App
Invoices
Group Text Messaging







​Pricing
Subscription Plans & Pricing
Enterprise Pricing
Case Studies



Support
Support Center
888-298-8845
Email Us


Company
Blog
Download Our App
Picture
Picture
Legal
Terms of Service
Privacy Policy

Picture
© 2021 memberplanet, LLC. All rights reserved.
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media