Effective PTA leaders have many duties. They have endless parenting obligations, and must commit to becoming a resource to other parents in the community. PTA leaders focus on fundraising because they firmly believe their altruism will help not just their children, but all the children of that school community. As a PTA leader, you might find it challenging to balance these responsibilities. Take the time to understand the online tools at your disposal, and your local PTA will reap many exciting and lucrative benefits.
Social media reaches more people
The number of social media users is growing exponentially. According to Hootsuite and We Are Social, more than 4 billion people around the world use social media each month since October 2020, which was an increase of more than 12 percent in the prior year.
More than 4 billion people around the world use social media each month.
It makes perfect sense for PTA leaders to consider how using social media can boost fundraising by targeting specific audiences. For example, The Balance Small Business claims that millennials (the first generation who grew up plugged into the internet) prefer online and social giving. Take a look at how connected to technology your PTA members are. Using smartphones have become a way of life for most. Utilize and mobilize your social media presence to spread the word about fundraising events.
Mobile and online payments simplify the process
Offering online and/or mobile payment and donation options do more than just help you broaden your reach. They remove the need for donors to have cash and checks on hand. Accepting online payments leverages today’s tech with potential donors - it’s only a few clicks from decision to completion of payment. That’s why online donation campaigns see more overall dollars collected. It’s not just easy, it’s a familiar process that donors feel innately comfortable with. According to a Cone Communications study, 48 percent of American adults are likely to use an app to make a donation. What are you waiting for? You can broaden your reach (and increase your donations) by using mobile and online payment methods.
Effective imagery and videos improve engagement
Whether you are looking to grab the attention of potential donors, spread the word about a cause, or inspire volunteerism, utilizing images and videos are powerful storytelling tools. Use imagery that appeals to your donors' emotions, and shows the needs for funds and benefits of giving - it beats text-heavy messages.
According to The Guardian, people are more likely to donate to a cause when it means something to them. This is also why crowdfunding and peer-to-peer fundraising are so effective. Use effective imagery and video to help tell your story, and let them feel connected to the cause you want them to support.
Email drives donations
Email is a powerful tool for driving PTA social media presence and donations. Just ask the people behind the M&R Benchmarks Study who found that for every 1,000 fundraising emails delivered, a nonprofit organization raises $45 on average. When you make emails engaging and fun, you might even pick up some email subscribers.
Keeping your email contacts organized in an online platform makes it seamless to communicate with your whole audience and track their responses. You can test and target your messages to specific recipients, and optimize your fundraising efforts to meet your goals every time.
Beyond emails, organizing your contacts on the platform into customized distribution lists drives engagement in a specific way most suited to your needs. Set them up to send thank-you messages anytime someone donates, or send donation campaign details to any new contacts. Your options aren’t limitless, they’re better: They’re specifics built exactly for you and your local PTA.
By making the most of online tools such as social media, electronic payment options, photo sharing, and email, you can be more successful in your fundraising efforts. memberplanet's integrated platform makes it easy to use these tools, and offers local PTAs an edge that will make managing fundraising events more effective and engaging.
Learn more about fundraising on the memberplanet blog.
PTA Simplified is a series of tips for PTA and PTO leaders to get the most out of a powerful association management system – to manage, engage, and grow their membership all year long.
Updated since original publication on 9/22/2017.