Alumni chapters and associations help maintain a vital connection between graduates, undergraduate members, and the university. It’s how those lifelong relationships are tended to and grown; they’re where opportunities can come from. However, if your daily tasks as an alumni chapter leader involve chasing down individuals for payments, searching through spreadsheets to check off who’s paid in a seemingly endless circle, it’s time for a dues program.
The world itself is nearly automated, and your alumni chapter should be the same. Committing to and selecting the right dues program should be easy – features are built in and turnkey, allowing alumni leaders to get started on Day 1. No longer having to do everything manually does more than save time and frustration, it allows you to focus on more vital goals of your alumni chapter, such as leadership and philanthropy. Check out these key benefits.
Integrated payments technology
A comprehensive dues program is much more than just money collection because it utilizes an integrated payments solution that ties together your online payment processing, your membership data, and administrative tasks – to get them working autonomously and in sync. This creates a more enhanced membership experience including a frictionless join and renewal process, which are critical to the year-over-year success of your alumni association.
A major benefit is flexible collection periods. Alumni chapter leaders can select how often they collect dues online based on what works best for their chapter. Your chapter may prefer an annual collection, or your alumni association might require you to collect dues monthly; either way, you have the option to choose the frequency that best suits your chapter.
Members benefit from the convenience of paying dues based on their join date. You no longer have rigid limitations of enrolling new members on a specific date, and a dues program can automatically send email reminders and bill everyone on schedule. Staying organized is a given. Administrative users can easily see which of their members have paid, check payment schedules, and identify those who are past due. Since membership data is synced and admin tasks can be automated, members who have missed the grace period for making a dues payment can be automatically made inactive or unable to receive member benefits.
A modern and frictionless membership experience
A dues program that really works will aid in the success of your alumni chapter. At every turn it provides options to help you grow, help you automate dues collection, and help you save time. Setting up multiple tiers of membership and varying prices is a standard feature. For example, leaders can offer a discounted rate for new graduates, as well as different prices for membership levels. Robust functionality makes it easier for you to manage membership, and in turn, allows you to offer flexibility and more options to attract new members.
We have all grown accustomed to the convenience of subscription services in our everyday lives. Almost everything we pay for (Amazon, Netflix, cell phone, etc.) has an auto-pay option. Your alumni chapter should be one of them! The success of your alumni chapter increases greatly when the membership renewal experience is frictionless. A dues program allows you to offer auto-pay solutions, such as recurring payments and online payment options. Administrators can also expect to customize automated payment reminders with messaging and branding.
As with any professional subscription service, a comprehensive dues program puts members in control of their own accounts with self-service tools. Members can set and forget payments with a credit card or choose to securely make payments directly from their bank account. They can also view their payment history, see scheduled payments, manage payment methods, or pay early.
One of the less discussed but equally vital benefits of a dues management program is a credit card account updater service. This automatically prevents payment interruptions and minimizes declines, because the service updates your members’ card information on file. This helps maintain continuity of payments by staying on top of credit card changes due to card expirations and other occurrences.
The technology of a dues program has positive effects on marketing – something alumni chapter leaders should take advantage of. Alumni chapters can place a link for members to sign in and complete payment on their website, social media, or anywhere else. More advanced programs simplify dues collection with multi-channel communication and feature-rich marketing tools. Alumni leaders can get the word out on multiple channels using email campaigns and group text messages; targeted distribution lists allow you to reach everyone on a particular membership level with one mass email that can be personalized for each member. The fact that the tools are integrated with membership allows admins to further segment and target members based on platform data.
Integrated marketing tools should help leaders appeal to prospects as well in effectively communicating the value of joining the alumni association. A dues program’s broader benefits include bolstering engagement opportunities and philanthropic support for the university.
Simplifying dues and membership is memberplanet’s specialty. While alumni chapter leaders have many dues programs to choose from, our integrated payments technology offers a more customized, automated, and seamless experience for every level of your fraternal organization. Our technology works behind the scenes, so all communications and even the member portal can be tailored to adopt your organization’s branding. Members see your message and brand front and center – not a third-party payment processor, which may come across as unprofessional. For more information on memberplanet’s dues program, please schedule a demo with the team.
About Matt Arnold
As our Vice President of Business Development, Matt is dedicated to serving member-based organizations and small to mid-sized associations. With over 10 years of experience wearing various leadership hats as an Alpha Tau Omega alumnus, Matt specializes in all fraternal organization matters. Whether a group is challenged with growing membership or struggling to engage members, he's got a solution.
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