An effective online presence is necessary to promote your event – be sure to utilize every opportunity
Noteworthy events don’t just happen. Organizing and executing a successful one takes planning, strategic marketing strategies, and the provision of value. Whether it’s a conference, a speaker series, or a cocktail party, your event’s fate rests in the details. That’s why memberplanet has collected and identified essential planning tips to improve your online promotion of the big day.
1. Create a custom event page
In today’s world, what’s an event if it doesn’t exist online? Having an engaging and user-friendly event page will increase exposure and word-of-mouth. Promote the date through the dedicated page, send invitations, and sell tickets online to make it simple and easy for attendees to find all the information they need.
2. Branded payments
Within your event page, it is essential to include a branded form where attendees can register and provide payment. To make things even easier, you’ll want to accept as many forms of payment as possible. For example, with memberplanet, you are able to accept credit cards, PayPal, and e-checks. Customize these branded payment forms with your event name, logo, and fields for participant information to collect as much data as you can about your attendees. And be sure that your payment page is mobile friendly, so registrants can submit fees while on the go.
3. Use a donation site
If your event is paired with a fundraising component, let the fundraising occur for weeks leading up to the big day with a donation page. Engage with donors through your page’s interactive features and enable social sharing after they donate. The capability for donors to broadcast their fundraising efforts to their social networks can encourage other people to share in the fun! And with memberplanet’s membership management system, you can scan payments directly to your donation page through its mobile app. This ensures you’ll never have to turn down a donation, whether online or in-person.
4. Start a blog
Take engagement one-step further by blogging consistently – not just right before your event.In order to stay relevant in the minds of your attendees and donors, you should start a blog and create valuable content for your networks. Discuss the event after it happens, encourage your speakers or sponsors to write a blog post, and even use it as a way to collect testimonials from your event. A blog has the capability to improve your relationships and expand your network.
5. Utilize email marketing
Email marketing is the easiest way to get in front of your attendees and donors. It is also, arguably, the most profitable means of marketing. With email, you can create deeper relationships with a wider audience at a fraction of the cost of traditional media. Best of all, it doesn’t take a programmer to build compelling HTML emails.
memberplanet allows you to create unique and branded emails in minutes. Write the text and then choose a template and a color palette (and don’t forget your logo!), and your email is ready to be sent. Our service also provides you with live reporting capabilities that show you how many people have opened your email and who has clicked on your links. This is the information you need to better reach your audience.
With so many avenues available online to get your event out to the right people, it’s easy to get overwhelmed. That’s why memberplanet’s motto is “Life simplified.” Our goal is to provide you with all the tools you need to promote your event online, all in one spot. Create a free account today and explore the opportunities available to take your group to the next level.
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