Don’t abandon your traditional fundraising methods just yet, but keep in mind that your old techniques might need some updating. As the world shifts towards an increasingly digital landscape, taking your fundraising efforts online will prove to be a beneficial strategy to help you surpass your monetary goals. Here's why:
Not many parents and donors carry cash or a checkbook anymore. Accepting electronic payments makes raising money faster and easier than ever. By offering your supporters the choice of donating online or offline, you can reach a larger network. This way, you’ll raise more money!
Tasking someone with collecting cash and check payments puts your booster club at risk of accounting errors, bad checks, and fraud. On the plus side, credit card payments are SSL compliant, ensuring secure online payments and donations. By accepting electronic payments through a reputable payment processor, you also boost your own credibility.
One of the main benefits of launching an online fundraising campaign is its potential to go viral. This opens your campaign up to supporters you wouldn’t typically reach with traditional methods. This can help you reach your monetary goals faster and even surpass them. Share your donation page directly to your social sites to maximize exposure.
Crowdfunding has gained momentum over the past few years and is only becoming more popular. It offers convenient payment methods for donors, makes tracking donations easier for admins, and is easily shareable across social media. It’s an effective and efficient way of framing a fundraising campaign.
If your booster club is hesitant about taking your fundraising online because of processing fees, it is important to research various sites to see how they structure their costs.
For example, PayPal charges 2.9% for payment processing and $0.30 per donation.
memberplanet offers significantly lower site fees based on monthly subscription, and 3% plus $0.30 per transaction. What you pay in fees is easily offset by the increased donations received by offering online payment options. How much of an increase? Some studies say by 30 -100% or more (Visa International).
In addition to payments processing, memberplanet provides a robust toolset for communicating (a custom-branded mobile app, email and tracking, group texts), managing members (option to set member levels, auto membership renewals, recurring donations), and more, all on a single platform. It’s more bang for your buck.
Paying a small fee shouldn’t be a deterrent when deciding to bring your fundraising efforts online. Streamlined payment methods, larger reach, and customizable templates are just some of the features that will help you orchestrate a better campaign and grow donations.
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