Are your strategies helping you reach your membership goals?When you first launch your membership program, adding members seems relatively easy because there’s nowhere to go but up. However, after the first six months or so, you might begin to see your membership plateau. Generally, the ability to grow membership is a function of the perceived value your group or association can deliver. By bringing membership greater value, you can position yourself to attract new members while also maintaining your existing membership base. We’ve highlighted a few strategies to increase your value and your network.
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