4 Clever Ways to Promote Your Next Big Event

You don’t need a big budget or celebrity endorsements to hit your mark.

Your decorations might be exquisite, your venue might be in the ideal location, and your speaker a class act. Unfortunately, this won’t go too far without the impeccable marketing strategy to match. In today’s connection economy, it’s as important to organize a well-executed marketing campaign as it is to organize a stellar event. Below are some options you may want to consider for your next big event.
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Pre-event emails
If you have access to an email list, email marketing is your most efficient and cost-effective channel to reach your target audience. If you don’t have a list, you might want to reach out to people within your network to see if they can circulate your email for you. Regardless, you’ll want to follow particular guidelines for creating your email marketing campaign. Be sure your subject line is attention grabbing, your email is being sent out at an optimum time, include testimonials from previous feedback or credentials for speakers, and most importantly, send, send, and send again. Track what is working and what isn’t which can all be done on the right email marketing system.   

​​Be social
If you want to reach an extended audience, you’ll need to go where they are and target them specifically. Pay-per-click advertising on Facebook and LinkedIn is an affordable way to hone in on your intended audience and only pay when they take action. In order to get these clicks, your content must be engaging. This is where quotes from your speaker interviews and videos can also be repurposed. The more people share, the more people will see it and want to know what they’re missing out on. 

​Go local
Contact your local TV stations, radio stations and newspapers to see if they are interested in promoting your event in exchange for promoting them on your flyers, social media, or other announcements. Perhaps even offer them free press passes to your event. Be sure to phrase your pitch to how it benefits them and you should find yourself with substantial free press. 

​Whatever avenue you choose to use, timing is key. You’ll want to give yourself at minimum two weeks to advertise. Use original artwork and be quick and to the point. Regardless of the size of your budget, your marketing efforts can only go in one direction. 

With so many moving parts, sometimes it’s difficult to manage your event as well as your marketing efforts. Luckily, services such as memberplanet have developed an all-in-one platform to keep you focused on your bottom line: having a successful event. 
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Get started now with memberplanet and take the first step towards streamlining your events in a way that makes sense for you.