MEMBERPLANET BLOG
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media

3 Rewarding Benefits of Email Marketing

5/23/2019

0 Comments

 
Discovering email marketing is like finding out your kid won first place in the school science fair — and got a scholarship because of it! Not only would it have any parent or teacher beaming with pride, it’s news they’d want to share with family, neighbors, and even the grocery clerk. Email marketing simplifies PTA communication in a way that’s engaging, effective, and budget friendly. If you’re not all in with email, you’re missing out big time.
Picture
Email spurs your members to act
​Email is a powerful tool deliver a message that incites action. You can include a lot of great information (member spotlights, past event photos, and the like), but don’t forget to include clickable calls to action so your members can actually do something with the info you’re providing. Here are some topics you might include in your PTA newsletter coupled with an appropriate call to action and link.
Picture
Say goodbye to printing costs
Picture
​Go green by cutting out printing costs. Instead of printing out a couple hundred flyers, why not send an email newsletter that can cover a range of topics? (And who has time to hand out flyers these days?) No funds are needed for postage, paper, ink or other print materials. Some organizations pay an extra fee each month for a service that allows them to send mass emails, but – here’s a kicker – mass emailing is already included for free in your memberplanet account! Spend your budget on more important things.

Track and target your messages
Another huge benefit of email marketing is the tracking capabilities. Lucky for you, this feature, which can be quite pricey with other email providers, is free with your memberplanet account. We recommend tracking these key metrics:

  • Open rate
An open rate lets you know how many people are, well, opening your email. Test out different subject lines to see how they affect your open rates.

An average open rate for nonprofits and charities: 30.88%


  • Click rate
Tracking this number is a great indicator of whether the content you send your members resonates with them. To calculate click rate, take the number of clicks (one per email, even if you have multiple calls to action), divide that by the number of email opens, and multiply that by 100. Example: If 10 people opened your email, and 1 out of 10 clicked a link within it, you’d divide 1 by 10, then multiply the answer by 100. Your click rate is 10%.

An average click rate for nonprofits and charities: 4.31%


  • Bounces
Bounced emails could be the result of invalid email addresses. If you know which emails aren’t working, you can remove them from your email list (so they don’t keep inflating your bounce rate), use alternate email addresses if your members have provided them, or ask your members to update their profile information by sending a group text using their number on file.
​
A decent bounce rate across all sectors: 2.5%
 
Once you have an idea of these three metrics for the emails you’re sending, you can further target your message to your specific audience. memberplanet provides open rate, clicks, and bounces – great email marketing tools at your disposal so you can measure how effective your messages are. To further target your emails to recipients based on the data collected on the platform (member levels, event RSVP, donation level, etc.), check out our Smart List feature.
 
Log in and take advantage of the email tools at your fingertips.
Picture

​About Lizerne Ventura

With a journalism background and more than 10 years of experience in all things content, Liz fully appreciates the art of storytelling. When she's not working on content marketing, strategy, creation, or operations, she enjoys community volunteering and playing organ in her church choir.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Categories

    All
    Emailing
    Event Planning
    Fundraising
    Leadership
    Member Management
    Mobile
    New Features
    Officer Transition
    Pro Tips
    PTA Simplified
    Reporting
    Social Media

Who we serve
Associations
Nonprofits
Fraternal Organizations
Schools
Educational Foundations
Booster Clubs
Military
Faith-based
Homeowners Association
Political Campaigns
PTAs
Fraternal Undergrads
Fraternity Alumni
Sorority Undergrads
Sorority Alumnae
Fraternal Orders
Music Schools
Features
Overview
Membership Management
Events
Fundraising
Communication
Online Payments
Websites
Mobile App
Invoices
Group Text Messaging







​Pricing
Subscription Plans & Pricing
Enterprise Pricing
Case Studies



Support
Support Center
888-298-8845
Email Us


Company
Blog
Download Our App
Picture
Picture
Legal
Terms of Service
Privacy Policy

Picture
© 2021 memberplanet, LLC. All rights reserved.
  • Log in
  • Sign up
  • Blog
  • Categories
    • Emailing
    • Event Planning
    • Fundraising
    • Leadership
    • Member Management
    • Mobile
    • New Features
    • Pro Tips
    • Reporting
    • Social Media