Discovering email marketing is like finding out your kid won first place in the school science fair — and got a scholarship because of it! Not only would it have any parent or teacher beaming with pride, it’s news they’d want to share with family, neighbors, and even the grocery clerk. Email marketing simplifies PTA communication in a way that’s engaging, effective, and budget friendly. If you’re not all in with email, you’re missing out big time.
Email spurs your members to act
Email is a powerful tool deliver a message that incites action. You can include a lot of great information (member spotlights, past event photos, and the like), but don’t forget to include clickable calls to action so your members can actually do something with the info you’re providing. Here are some topics you might include in your PTA newsletter coupled with an appropriate call to action and link.
Say goodbye to printing costs
Go green by cutting out printing costs. Instead of printing out a couple hundred flyers, why not send an email newsletter that can cover a range of topics? (And who has time to hand out flyers these days?) No funds are needed for postage, paper, ink or other print materials. Some organizations pay an extra fee each month for a service that allows them to send mass emails, but – here’s a kicker – mass emailing is already included for free in your memberplanet account! Spend your budget on more important things.
Track and target your messages
Another huge benefit of email marketing is the tracking capabilities. Lucky for you, this feature, which can be quite pricey with other email providers, is free with your memberplanet account. We recommend tracking these key metrics:
An average open rate for nonprofits and charities: 30.88%
An average click rate for nonprofits and charities: 4.31%
A decent bounce rate across all sectors: 2.5%
Once you have an idea of these three metrics for the emails you’re sending, you can further target your message to your specific audience. memberplanet provides open rate, clicks, and bounces – great email marketing tools at your disposal so you can measure how effective your messages are. To further target your emails to recipients based on the data collected on the platform (member levels, event RSVP, donation level, etc.), check out our Smart List feature.
Log in and take advantage of the email tools at your fingertips.