You’re trying to keep things running smoothly for your association (or your chapter), but are spending too much time keeping track of spreadsheets, finances, and events. If you feel like you’re running in circles, you’re not alone. If you’re ready to pull all your hair out, read this for some membership-management relief.
1. Start by organizing your members
Use membership levels to organize your members. Membership isn’t necessarily a one-size-fits-all option, and that’s okay. Associations often collect more if they allow members to pay their membership dues and give a donation at the same time. The generous guy or gal willing to pay a couple grand (and then some) can be part of one membership level (a really fancy one), while folks with a smaller budget may be able to access basic membership for $20. Some associations even offer free memberships in the hope that these upgrade to paid status later on.
Give the option to automatically renew membership. It’s great to have different levels, but you still need members to renew – and they won’t always remember (or want) to manually take money out of their paycheck. No matter how much they love you and your cause, making it inconvenient for your members to part with their money is painful, so give them the convenient option of an automatic payment plan.
For members who opt to pay manually, or those who are past due, send reminder emails to keep them informed. Communicate to members using the levels, types and auto renew statuses. Your messages should be targeted to specific recipients, whether those are your top-tiered members, lapsed members, or another list based on variable data.
2. Get mentally organized to save time and sanity
First, set realistic goals. Make them ambitious but practical; define targets that you think your team can actually achieve with hard work and dedication. How many members can you obtain, retain, or connect with in a realistic timeframe?
Now that you’ve got some targets, recognize the fact that you’re not likely to hit them unless you use a calendar. Whether it’s a smartphone app or a physical appointment book, a calendar is great way to get organized and hit consistent deadlines.
Set your priorities at the beginning of each day. List them in order of importance. Priorities help you finish what you start, which is always a good thing to do in business (and in life).
Review each of your goals at the end of each day. See what you achieved, what you need to achieve, what you did well, and what you could do better tomorrow.
Finally, clean up your dang office. Many leaders find it difficult to organize a schedule if their workspace isn’t squared away. An office should help improve productivity, not serve as a nesting place for small rodents. So, throw away that stack of unused lunch coupons, sift through the mound of papers, and set traps, if necessary.
3. Delegate the right tasks – and know which ones to do yourself
Delegation is simple – but if you’re not doing it right, you could be wasting even more valuable time. First, you need to identify the tasks you should delegate and the ones you shouldn't. Here’s some of the best stuff to pass off:
It’s important to let go of some of these jobs, even if you love or have gotten used to doing them.
Whether your association has 20 members or 20,000, it pays to stay organized, as well as to make sure the memberships you offer are flexible and diverse enough to attract new members and retain existing ones. Managing membership can be tough, but it doesn’t have to be a hair-pulling experience. With our tips and tricks, memberplanet will help you through your member management troubles.
Schedule a demo today to explore new ways to help your association succeed.
How the Epsilon Rho Zeta Chapter of Zeta Phi Beta Uses memberplanet’s Events Features to Boost Revenue by 247%
Zeta Phi Beta Sorority, Inc. is one of the nation's largest African American women's organizations. The sorority is predicated on the ideals of scholarship, service, sisterly love, and finer womanhood. The Epsilon Rho Zeta chapter of Zeta Phi Beta is the Northern Delaware Graduate Chapter, and has served the New Castle County area since 1955. Despite the chapter’s support of Zeta Phi Beta’s work on prominent community initiatives, Epsilon Rho Zeta struggled to raise the funds needed to efficiently plan its own events. Its administrators spent too much time chasing after bounced checks and outstanding dues. Since partnering with memberplanet, the chapter has streamlined processes, improved fundraising transparency, and increased online revenue for its top three events by 247%.
Epsilon Rho Zeta was actively involved in prominent initiatives on headquarters’ level, including March of Dimes and American Cancer Society. However, chapter administrators found it challenging to raise the funds needed to support their own operational functions. “It was difficult to plan events and fundraisers as we never knew exactly what resources we would have available — only what we expected to have,” Michelle Mack-Williams, the chapter’s First Vice President, said. New and existing members paid their dues by check or cash, which created a number of hurdles. “We’d have to keep manual records of who paid and who hadn’t, so we could follow up on outstanding dues.” Time that could be spent fundraising or planning events went to chasing down members with an outstanding balance. Bounced checks led to uncomfortable conversations and funding delays, Mack-Williams admitted.
Members and donors expect line-item transparency for financial transactions, and Greek organizations that have fallen behind on technology often struggle to help members and supporters understand how and where their dues and donations are being used. Not only does this impact people’s willingness to give, it also affects an organization’s ability to understand the effectiveness of its initiatives, making it difficult to determine what events are most successful in raising funds.
Once the chapter teamed up with memberplanet, the ability and convenience of making donations and paying dues electronically, rather than only accepting checks or cash payments, drastically boosted event revenue. Chapter administrators could easily promote and manage events online with mass emailing and tracking tools, online RSVPs, and the mobile app. In fact, revenue for its three most significant annual events has increased a combined total of more than 247% since 2014.
Increase of Efficiency Leads to Reduction of Cost
Mack-Williams and the executive board of Epsilon Rho Zeta originally chose memberplanet to streamline fundraising for its youth and chapter activities.
“I am always looking for new ways to stay organized, and when I first found memberplanet, that was the driver,” Mack-Williams said. “We have been able to streamline our processes, and this has yielded time savings in both manpower and efficiencies. Having the ability to track payments for individual youth activities and to export those reports for reconciliation was a huge bonus. We recently implemented online registration packets, like our youth application and debutante application, which are completely electronic. This has allowed us to get everything completed in one shot.”
Promoting the chapter’s up to 11 annual fundraising events online has improved the chapter’s reach and member engagement, resulting in both increased collections and reduced costs for the chapter. And memberplanet has allowed the chapter to go completely green for dues, event tickets, and applications.
Improvements in Transparency and Reporting
As Epsilon Rho Zeta’s fundraising initiatives have increased, so has its reporting requirements. At first, the sorority only used the platform for a few events. As it ramped up on activities, administrators also increased their use of memberplanet. Mack-Williams lauds memberplanet for its scalability and credits the support team for getting to know the chapter’s unique needs.
“I believe improved transparency and reporting accuracy have allowed us to track our data more efficiently,” Mack-Williams said. “We are a more agile chapter because of the technology that is at our fingertips at any given moment, and that is satisfaction that you cannot measure in dollars and cents.”
A Closer Look at Epsilon Rho Zeta’s Online Results
An All-in-one, Scalable Fundraising and Membership Solution
The Epsilon Rho Zeta chapter of Zeta Phi Beta implemented memberplanet at the end of December 2013. Since then, the platform has helped the chapter to increase revenues, cut costs, and has provided transparency into its fundraising efforts. The platform’s regular tech upgrades and enhancements have aided the chapter in meeting its increasing needs – and Mack-Williams sees the platform as a toolkit that’s integral to Epsilon Rho Zeta’s continued success and growth.
Contact memberplanet today if you would like to see how the platform can help your organization succeed.
Now that you’re done wrapping gifts, it’s time to wrap up 2017! This year we’ve seen a lot of trends come and go. (Fidget spinners anyone?) Tech trend-wise we’ve seen automation and video content blow up this year. As a group leader, it is important to be aware of the tools that help you keep up with these trends, as well as the impact they have on how you manage your organization. You know what trend never goes out of style? Engaging your members and donors. We’ve put together the top 3 engagement trends that will be a big part of marketing in 2018. We’ve also included surefire ways to help you take your engagement strategy to the next level in the new year.
1. Social media will focus on Generation Z
Prominent business sites, including Entrepreneur, predict that the next generation to enter the labor force will have the attention of brands, and they will shift their social media strategies accordingly. Gen Zers love Snapchat and Instagram, but if that’s not your organization’s target audience, you should refine your social strategy to match the demographics of your group. Instagram is great for showcasing your group’s photos, events, and culture, however it’s not the best place to share longform announcements. If you’re just starting out with social media marketing, take some time to research and think about which social platform would be the best choice for your group. If your organization already has the gambit of social media pages, work on devising a post strategy for each platform with unique goals. Investing in the right social platforms will help to better engage your audience and increase awareness of your group and your group’s mission.
2. Content marketing will focus on stories
Content creation should feel authentic and necessary in promoting your group’s mission. Too often, groups attempt to drive traffic and engagement with content that feels inorganic and salesy. Get creative! According to Forbes, content from the heart will be much more effective. Think about what your members want to see. And what information do they need to know? Your content is how you tell the story of your group, so keep it a good representation of what your organization is at its base. This content should also have a narrower focus and be aimed to accomplish your engagement goals, not just viewership. Likes are great, but individual interactions are more personal and therefore more likely to result in a new member signup or a donation.
3. Email newsletters become the best way to promote your group
According to content marketing firm Brafton, email marketing is still king when it comes to communicating with your members (so make email your new best friend). Long-form announcements about the group are best shared via email. Be sure to avoid overly salesy jargon or repetitive spamming. A few emails are fine, but if members feel bombarded they will likely pull away. Figure out a realistic timeline for sending emails based on your or your admin staff’s bandwidth. When crafting the newsletter, focus first on sharing the most relevant group information at the top. Then work your way down in terms of priority. Structure is important, so ask yourself what do your members want and need to know? Keep your message authentic and your readers will eagerly await your next newsletter.
Get a head start on 2018!
Here we are again. It’s the time of the year when we have to start setting goals for our organization.
When it comes to goals, there’s one key question we need to ask ourselves: Can this goal be told in a story?
You’ve heard the adage: Facts tell but stories sell. It’s true in marketing and advertising. It’s equally true when it comes to setting goals for an organization. That’s because setting a goal is just the first step in the process.
After we’ve developed a goal for our organization, we have sell it to the troops. Convince folks that this is an endeavor worth pursuing. And that comes down to good communication skills. It’s a fact. People make decisions based on emotions rather than logic. Whether we’re trying to accomplish a specific task or raise funds, we have to be able to communicate our goal clearly and emotionally to our members and other stakeholders.
We have to bring people on board. Rally our members to our cause and lend their support. Y’know, herd cats.
If we want others to join us on our quest, we have to be able to show our members why ours is a worthy cause. The more enthusiasm we can generate about our goal, the easier it will be to accomplish.
How do we inspire the type of passion that we want from members, the type of enthusiasm that’s going to carry us through good times and bad until we cross our goal line?
With a good story.
Whether our objective is a one-time, standalone goal (think sponsoring a clothing drive for hurricane victims) or part of a larger, long-term initiative or mission statement (think serving the needs of children with disabilities) a good narrative helps us communicate more persuasively with our members.
The more we can connect with people on an emotional level, rather than a purely rational one, the more excitement we’ll generate for our cause, the faster we’ll achieve it … and the more fun everyone will have.
According to Joseph Campbell, one of the world’s foremost authorities on the significance of myths and storytelling, “Everything starts with a story.”
“Everything starts with a story.” – Joseph Campbell
Great stories touch us on an emotional level and teach us universal truths about human conduct. Think about it: Every story we’ve ever been told has had a point to it, a theme. The theme is a lesson about life. Something to which humans should aspire. A goal.
Consider your goal from a storyteller’s perspective
As we set a goal for our organization, let’s take time to consider the goal from a storyteller’s perspective.
Every story has a hero. In our case, the hero is our organization. Every story has a conflict. There’s something wrong that needs to be fixed. Perhaps we’re trying to raise money to send kids to camp. The conflict is, some children can’t afford it and our organization wants to fix that. Every story also has a resolution. In our case, it’s our objective. Accomplishing our goal will resolve the issue at hand and bring the story to its close.
Can we incorporate these elements into our goal and use them to weave a compelling story that captivates our members? The truth is, people have a fundamental need to connect with something larger than themselves.
A good story about our organization and its goals will help bring more people into our tent and enfold them into its larger mission.
As organizational leaders, we must be able to find the narrative within our cause, capitalize on our natural storytelling strengths, and express our goal with clarity, creativity and conviction.
Embrace the conflict
Oh, yeah. There’s one more thing to remember, too. By definition, great stories involve a journey that is rarely easy. In fact, as is often the case, the more conflict, the better the story. So let’s approach our goal with the same mindset. It won’t be easy to achieve (and, if it is, perhaps we’ve set the bar too low).
In most narratives, the hero has a long-term goal that is fed by a series of short-term goals. Accomplishing our short-term goals are the means by which we eventually achieve our ultimate mission. We can think about our organizational goals the same way.
Our long-term goal is usually provided in our mission statement. It is our story’s theme. As you know, our long-term mission is achievable, measurable and time-specific.
Our mission (not an impossible one) then must be broken down into shorter-term functions and operational initiatives. Short-term goals are great ways to identify specific functions that need to be undertaken, and offer measurable results that allow us to chart our progress, feel a regular and much-needed sense of accomplishment, and move us further along the narrative toward our ultimate goal.
And it’s that sense of accomplishment – of fighting for a cause, righting a wrong, creating a better tomorrow – that creates the pride and emotional connection that will keep our protagonists (members) coming back for more.
So when it comes time to set a goal for your organization, be bold, creative and inspiring. Identify the story inherent within your mission and use it to assemble your short- and long-term goals. In the end, the goals you set today will become the stories your members live tomorrow.
Let’s make them exciting ones!
Have a goal in mind? Our event and donation sites (templates included!) make it easy to tell your story.
Originally published December 16, 2016, updated December 21, 2017.
It’s hard to believe, but 2018 is already here. (Seriously, where did this year go?!) We hope this year has been a year of prosperity for your group. As an admin, it is always exciting to see how much your organization has progressed during the course of the year. The new year is a wonderful time to improve upon your style of managing your group. There are some things however that separate the good leaders from the great ones. According to Universum, a global research and advisory firm, the top quality of successful leaders is the power to empower those around you. And guess what – we’ve put together our own list of qualities of successful leaders, and we’re sharing them with you. Take a look at some habits to leave behind in the new year and a few new ones to get the (snow)ball rolling.
This one should go without saying, but you’d be surprised what a common occurrence it is among group leaders. Gossiping about other group members will likely spread to other members, which will undermine your authority and lower group morale. As a group leader, keep your head above water and try to remain unbiased to any drama that might be happening in the group. If you, yourself have an issue with another admin or member, make a point to be upfront about what is bothering you and talk the problem out. Remember, at the end of the day you’re all on the same team.
DO: Communicate effectively
Being a good communicator is one of the best qualities group leaders can have. Clear and effective communication can boost productivity and morale, which will lead to a healthy group environment. Communicating successfully to your group will also help with team building. By being clear with your fellow admins and members about your goals and decisions, you will pave a clear path to achieving them, together.
DON’T: Stress over things you can’t control
As a group leader, you dedicate your time and effort to help your group thrive, and all the tasks you undertake can be overwhelming. We encourage you to take a deep breath (breath in… and out…) and try to cut yourself some slack. To make sure your stress levels don’t go through the roof, make a to-do list of tasks you need to accomplish. Now, whatever is not on that list, you have to let yourself relax about. This may include another admin’s duties, the amount of money donated during a fundraiser, or the weather report for an outdoor event. You will be a more effective leader if you try to not worry about things you can’t control.
DO: Know your team’s strengths/weaknesses
One of the best habits you can take into 2018 as group leader is the knowledge of your team’s best strengths and weaknesses. Everyone has their own set of skills that will be ideal to making your group a strong unit. At the beginning of the year, talk to your members or send a survey about what they think they bring to the group, and what they like to do. Members are more likely to be involved if they feel their voice is heard and that they enjoy any group tasks they undertake. For example, if your treasurer is shy but quick with numbers, have him collect payments at an event instead of emceeing the night. Knowing what your team is good at will help make your life easier when it comes to organizing.
DON’T: Hog responsibility
You and your fellow admins are a team, and one of the worst things to do as a leader is trying to do everything yourself. Make sure when divvying up tasks that you are distributing responsibility appropriately. Not only will you have less to stress about, but keeping your admins involved will also boost their morale and investment in the group.
DO: Be a positive role model
This is possibly the most important habit of successful leaders on our list, because it really does come down to Y-O-U. Be the leader you wanted to have when you were a member yourself. Setting a positive example of how you carry yourself, how you interact with members, and how you keep cool under pressure will inspire your admins and members to do the same. Remember that you are an amazing leader – your group knows how lucky they are to have you at the steering wheel, so keep your head high as you make your way into 2018.
During the holiday season, everyone is bombarded with fundraising campaigns. You’ve likely taken advantage of giving season yourself, and that’s not a bad thing. To switch things up, consider also offering your members a way to give their time, and not just their money. In November, you’ve got Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday – one right after the other. To help you out during this especially busy time for your members, we have some tips to encourage volunteering. Yes, really!
Set up an incentive
Members are lot more likely to volunteer their precious time if there is a return on investment for them. Try offering an incentive that will help give members that little extra push to sign up. The incentive can be simple; for example, first dibs on fundraising booth shifts, one extra vote in a t-shirt design survey, or even a gift card. The point is, no matter the occasion these small enticements can lead to a big turnout on participation.
Plan and communicate early
Procrastination is the enemy. If you’re collaborating with a local nonprofit, have a plan in place as early as possible. Communicate clear expectations to everyone involved, including your members. Create a frictionless experience to volunteer by sending out a form with easy-to-select sign-up dates and times, so it is effortless for members to contribute their time. Once someone signs up, have an automatic confirmation email set up to include all the information they’ll need for the event. Sometimes, plans don’t pan out – and we recommend having a back-up plan if a couple volunteers need to back out. By putting in a little effort ahead of time to connect with all parties involved, you will likely see more willing, and might we add happy, volunteers.
Make your cause hit home
In addition to competing with busy schedules, there are countless wonderful causes and charities your group is up against. The more that you can personalize your cause to your potential volunteers’ interests, the more successful you’ll be in getting them to commit. Try to volunteer for causes that are local, or causes that directly affect your group – and communicate the benefits of their time. Members are more likely to be encouraged to help a cause they are passionate about, and one they know makes a difference.
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The United States Air Force has teamed up with memberplanet to move its club membership program to a newly-designed Club Member Portal. The web and app-based system allows members to choose their preferred payment method for dues and receive real-time event information directly on their smart devices.
“This new approach to membership makes it easier for our Airmen to stay connected with our Air Force Clubs, the Air Force traditions, and build on our culture and esprit de corps,” said Col. Donna Turner, the Air Force Services Activity Commander.
Members now have personalized access to a custom club website and electronic membership cards. Club administrators can stay connected with members through easy-to-use newsletter templates, group texts, event sites, and more.
“We are thrilled with the opportunity to partner with Air Force Clubs,” said memberplanet Co-CEO Rob Hammond. “Our goal is to help improve the experience for all club members and their families. We are providing our new partner with a platform of user-friendly tools to engage and grow their member base.”
Along with active-duty military, Air Force Clubs is proud to include U.S. veterans, U.S. DoD civilians, and their families as members.
“Our retiree population is a special part of our Air Force family. Their contributions to shaping the Air Force of today are invaluable and we want to keep them connected to our Airmen and our installations,” said Col. Turner.
“The beauty of the new system is that members can now use their credit or debit card of choice,” said Jonathan Boyd, the AFSVA Chief of Nonappropriated Fund Food and Beverage Operations. “It’s an easy process…you simply update your profile using your smartphone, tablet, laptop, or desktop computer. Members are also still welcomed to take care of any concerns with their account at their local club.
memberplanet is a platform of tools for groups of any size to communicate, process payments, and manage their members. Leaders can organize and communicate with members quickly, easily, and efficiently. Features include online dues collection, payment processing, communication tools, and event management. memberplanet is proud to currently serve more than 24,000 groups and 7 million members, encompassing a broad range of nonprofit and for-profit industries with clients including Delta Gamma International Fraternity, Colorado State PTA, and the Children's Hospital of Michigan Foundation.
About United States Air Force Clubs:
Air Force Clubs provide customer-driven food, beverage, entertainment, and other membership programs to meet the resiliency needs of members, their families and authorized guests. Clubs support the USAF community by serving as the primary location for Commanders to host official social functions and community relation events. Clubs provide an informal location for Commanders, Command Chief Master Sergeants, First Sergeants, supervisors, and other leaders to create an environment that fosters and promotes USAF institutional values.
Director of Content Marketing
The average person checks his or her cellphone 47 times per day, and 80 percent of emails are opened on mobile devices. PTA leaders can use these stats in their favor by optimizing their communication for mobile – the channel that their members are likely using the most. This is where Broadcasts come in, and why they were created in the first place. These short messages are ideal when leaders need to send announcements, event updates, or reminders, allowing PTA leaders to connect with admins, members, and contacts. It’s one of the best ways for volunteer leaders to take advantage of today’s technology and provide up-to-the minute information.
A Broadcast is a short message that can be sent via email and/or text messaging. This feature saves time by allowing PTA admins to draft a message once and send or schedule it both via email and text. SMS text messages also have the option to be sent through a custom mobile number.
How to set up a Broadcast
1. On the left navigation bar, click Broadcast
2. Select the New Broadcast button on the top right
3. Enter a title
Note: This will appear as a subject line for email recipients. It will not be seen in the SMS text message format.
4. Type your message
5. Next to When*, use the dropdown menu to specify a delivery time
In the Delivery section, both text and email are selected by default. Make sure to de-select either if you prefer one communication method. Broadcasts will always show up in a member’s news feed on the mobile app, even if you disable text or email announcements.
Set up a custom mobile number
Volunteer leaders can send SMS messages from a customized mobile phone number on Pro and Premium subscription plans. This helps cut down on unread messages, as it allows members to save the number you’re sending the message from.
To set up a custom send number while setting up your delivery method:
1. Enter your preferred U.S. area code in the text box, then click Get a Number
2. An auto-generated phone number will then be assigned with your chosen area code
Give this to your group members to save in their address book, so whenever they receive a Broadcast, they’ll know it’s coming from your group.
1. Click Choose Recipients
Choose to send your message using one of the five options along the top of the screen
2. After you have chosen your recipients, click Next
3. Review and confirm your message details, then click Confirm & Send
Broadcasts are an ideal way to maintain simple and brief communication paths between volunteer management and members. Draft, schedule, and send both email and SMS text messages in just a few clicks. Log in to get started.
PTA Simplified is a series of tips for PTA and PTO leaders to get the most out of managing their volunteer members and growing their membership all year long.
We live in a world of instant communication. With a few clicks, almost anyone in the world can be reached via phone, email, or text messaging. Communication being this instantaneous has amazing benefits, but it can be confusing at times to choose the best method for your message. Emails are great for long form announcements, and they are typically a groups bread and butter for communication. But there are times that a text message is a better method to communicate with your members. Take a look at our three rules of when to text your members instead of email. Trust us, you’ll be glad you did.
Text your members when…
1. You have urgent announcements/reminders
Shooting your members reminder messages is great for PTA leaders on the go. For example, a perfect time to send a reminder a text message is before an event. Shoot a quick text to remind admins to bring the decorations, or to pick up tape because you’ve run out. Messages are also great for reaching members quickly when breaking news happens in your PTA.
2. Your message is short and sweet
Text messages are great for instant contact with PTA admins and members, but be mindful of sending too many texts. If members feel like they are constantly being sent messages, they may become less responsive and engaged. Save text messaging for important announcements or reminders. Non-time sensitive items are best left for email or meetings.
3. You need a response – pronto!
When you are looking for a quick turnaround on responses, text messaging is the way to go. Let’s face it, our phones are never far out of reach. Sending a text message is a great way to ensure members receive messages fast. Our text messaging feature is different from a regular text message – even if you text multiple members, only you will receive their responses (unlike those annoying text chain messages). Make sure to send texts at times that you will be responsive to messages, and set aside time to put your phone down so you and your admins can enjoy time with family. Now that you know the golden rules of when to text members, learn how to create and send a text message.
Log in to get started!
PTA Simplified is a series of tips for PTA and PTO leaders to get the most out of managing their volunteer members and growing their membership all year long.
We’re all guilty of scrolling through Facebook or Instagram before our heads hit the pillow at night. While social media has become a popular way to kill time, it also has many practical uses.'
As a group leader, you are already aware of the necessity of branding across various platforms, so here are our top five ways to bolster your online presence by optimizing your social media engagement strategy, first and foremost with your own members.
1. Deliver Digestible Bits
Newsletters are great for providing various bits of information to your members all at once. Social media is best for delivering a brief message to a large audience. While people average a minimum of 50 minutes of Facebook each day, they typically only spend about 20 minutes on the site per visit.
This means you have a small window of time to get users to interact with your post. Providing relevant, unique and easily digestible bits of info should be the focus of your social media strategy. Nobody wants to scroll through a Facebook post or read a tweet with three continuations. You can prompt users to click through to a website by providing a URL within your post where they can access more information.
2. Promote Your Cause
Social media is an efficient and cost-effective way to broaden the reach of your cause, mission, fundraising campaign, or any other promotion. Whenever you send emails to your members, ask them to follow your organization’s social media handles. And make sure your posts tie in the cause or mission that appeals to your followers. People average almost two hours per day checking social media, making it a great promotion tool.
Note to memberplanet users: You can easily share your event or donation site to social media directly from the platforms. Group admins and members can also do this directly from the event site, donation site, or mobile app.
3. Include Video
You don’t have to be Einstein to figure out that social media users watch A LOT of video. Our own metrics reveal that video posts on Facebook and Instagram get about double the engagement than photo posts. So consider creating a short video explaining your cause. There are a bunch of free services online, such as Adobe Spark, that pretty much put together video for you based on the images and words you choose. Live video content is also on the rise, so find creative ways to use features like Facebook Live or Instagram stories to get your message out.
memberplanet users: Adding a video to your donation site, event site, or email is also quick and easy.
4. Utilize a Social Media Calendar
Hiring a social media manager or finding a volunteer who’s up for the task is a great way to stay organized and on top of your online presence. A social media manager is responsible for curating and creating content and making sure it gets posted at the right time.
If you’re a team of one, utilize a social media calendar to minimize your time spent creating content. Hubspot has a free calendar template you can use to get started. Knowing when to post and what to post will help you strategically plan content for your members, as opposed to overwhelming their feeds or posting haphazardly.
5. Target the Platforms Your Members Use
Facebook is the most popular social media platform (1.59 billion monthly active users) but you shouldn’t limit yourself to one network. We recommend using the social media platforms your target demographics use. Instagram, YouTube, and Twitter are major players in terms of their reach. By creating a diverse portfolio of social media strategies, you are likely to connect with more members and prospects. Twitter is a great way to get out a short message and interact with a large audience.
You can provide links to your website or event page. memberplanet’s donation, event, survey, and payment form modules have built-in URL shorteners, so you don’t need to worry about going over the allowed 140 characters. (There’s no excuse for putting out an ugly tweet.)
Social media is great tool for spreading the word about events, campaigns, and general information about your organization. It allows you to interact with your members consistently and in real time without flooding their inboxes with emails. Building a strong online presence can also attract the attention of potential members while keeping current ones engaged.
Follow us on social media for more member management tips.