The trouble at MemberPlanet with the word "groups"

We pride ourselves on being a platform that can be used by a HUGE variety of people for an infinite number of purposes. We say we are for "groups".

Trouble is, a broad term like 'Group' is too vague, it's too 'bla', it doesn't make your ears perk up and think "wait that's me!"

Is a carpool circle a group? Yes! A homeowners association? Absolutely! A choir? An extended family? A yoga studio, dentist office, or blogger? Yes, yes, yes!

Anyone who organizes or communicates to a bunch of other people, whether it is planning an event, coordinating a schedule, or spreading/collecting information, they are leading a group! Think about it, that's probably you, It's probably your neighbor!

The trouble is, most people don't automatically think of all those possibilities when they hear the word "group". Even if they are a perfect candidate for the site, the average citizen-leader rarely sees an immediate need to join a "group management" site. (Ugh! and the word "management"!)

But this is precisely our conundrum! We sit around with our whiteboard and furrowed brows and brainstorm all the possible ways we can NOT say the word "group". We search for a more specific word that will speak directly to our users, without alienating anyone.

But at the end of the day, "groups" are what we do! We let you manage your "group" seamlessly, no matter who you are, or what you hope to accomplish. And we let you do it all for free or very low cost.

click here to log in to MemberPlanet!

---