You don’t need a big budget or celebrity endorsements to hit your mark.
Your decorations might be exquisite, your venue might be in the ideal location, and your speaker a class act. Unfortunately, this won’t go too far without the impeccable marketing strategy to match. In today’s connection economy, it’s as important to organize a well-executed marketing campaign as it is to organize a stellar event. Below are some options you may want to consider for your next big event.
Whatever avenue you choose to use, timing is key. You’ll want to give yourself at minimum two weeks to advertise. Use original artwork and be quick and to the point. Regardless of the size of your budget, your marketing efforts can only go in one direction.
With so many moving parts, sometimes it’s difficult to manage your event as well as your marketing efforts. Luckily, services such as memberplanet have developed an all-in-one platform to keep you focused on your bottom line: having a successful event.
Get started now with memberplanet and take the first step towards streamlining your events in a way that makes sense for you.
Social media can be your greatest marketing tool for fundraising efforts, as long as it’s done correctly.
Social media is a giant but gentle force. It’s a tool that should be used in almost every marketing campaign in order to give people the opportunity to share and get the word out. However, if you use social media the wrong way, you might end up getting so much negative press that your social media presence is doing more harm than good. The fear can’t keep you off the networks, but the following Do’s and Don’ts are sure to help give you that extra boost in the right direction.
MemberPlanet understands how significant social media can be for fundraising campaigns and donations. That’s why our cloud-based platform provides you with the ability to share your events and campaigns through social media with just a click of a button. Learn more on how our streamlined solutions can simplify your fundraising efforts today!
When it comes to fundraising in today’s society, nobody can deny the all-encompassing power of the internet. Organizations that have adopted and implemented online fundraising campaigns are reaping the rewards of the immense reach and communication capabilities that only social media can tout.
If your non-profit has made the decision to begin using social media for fundraising, the prospect may seem a little daunting, although exciting at the same time. To help you, we’ve created this guide filled with tips on how to make the most of your efforts and harness all the opportunity that social media fundraising can provide.
1. Establish a presence
If you haven’t ever used social media for communicating with and engaging your members or audience, start right away. Create a Facebook page, a LinkedIn, Twitter and Instagram account and start posting information and relevant content to establish your social media presence.
Set up a schedule for posts; most organizations do them on a weekly or bi-weekly basis, although there are some that post daily. Figure out what works best for your group and be consistent.
If you already have these pages set up, you’re a step ahead! And this will enable you to easily transition to fundraising activities.
2. Tell your story
The most successful social media fundraising campaigns are ones where people feel connected to the cause or the group. Make sure that your pages are being used creatively and that you are presenting who you are and what you do in the most vivid and engaging ways.
Use photos as much as possible, use pictures of your people, events and any activities to capture your audience and get them interested in what you are fundraising for. If you have them, videos are also a powerful way to present your message.
And if you can, show who you’re helping or the results of successful fundraising activities in the past. Let supporters know exactly where their donations will be used—this is key to encouraging people who may be on the fence.
3. Give them something to talk about
We have all witnessed what happens when something goes viral. It’s amazing how quickly content can travel around the world via social media. For your purposes, having content that is intriguing, moving or impactful will increase the chances of your members sharing it with their connections.
So keep this in mind when creating your content because even the most committed supporters won’t share your posts unless they are touched by it and feel compelled to spread the word. Remember, the more people who know about your cause, the more funds you will raise!
4. Be responsive
Getting folks interested in your campaign is only one-half of the effort, it’s equally as important to be responsive to your audience. When you post, encourage people to ask questions, leave comments and ideas and be sure you respond right away to their suggestions. Give a shout out to awesome volunteers or members who have given their support in extraordinary ways.
5. Implement an online management tool
To make your fundraising campaign effortless, use our online member management software. With it, you’ll have an arsenal of powerful tools to create, run, manage and track your campaign and even go mobile with your own custom app.
Your memberplanet management account will enable you to share news with everyone in your group at the same time via text message or email. You can even create customized email invites branded with your organization’s logo and messaging. And you can direct them to your social media pages to get more news about the fundraising campaign.
When they are ready to make a donation (whether a one-time pledge or recurring support), they can do it on your customized memberplanet site. You’ll also be able to keep track of who’s donated and share your fundraising campaign’s progress with everyone.
Today’s smartest and most effective fundraising campaigns take place online. Once you’ve decided to begin using social media to engage, inspire and gain support from your members (and others), be sure to incorporate the tips we’ve given you here and get started with memberplanet to manage the entire campaign—there’s no better way to rally support for your cause!
Worldwide Business with kathy ireland presents an exclusive interview with Rob Hammond, Founder & Co-CEO, and Cassie Braun, Sales Director, of memberplanet
Tune in to see memberplanet on Fox Business Network programming on January 16, 2016, at 5:00pm EST and on Bloomberg International programming on January 17, 2016, at 7:00am GMT.
Los Angeles, CA – January 13, 2016 - Worldwide Business with kathy ireland announces an exclusive interview with Rob Hammond, Founder & Co-CEO, and Cassie Braun, Sales Director, of memberplanet, a software company that provides non-profits and other organizations a consolidated platform of tools for communication, fundraising, and membership management.
Mr. Hammond introduces his company with, “Volunteer leaders have limited time and resources, yet they have the big responsibilities of engaging members, meeting fundraising goals, and managing the administrative tasks associated with running a membership-based group. Our platform brings together all the tools these leaders require to make the most of their time. And we built memberplanet to be simple to use.”
Mrs. Braun adds, “memberplanet makes it easy to juggle all the tasks required to run an organization or a group of any size. For example, memberplanet has tools for email newsletters, event sites, forms, donation sites, membership dues, photo sharing, and more – all on one affordable platform. By using a consolidated, easy-to-use platform, organizers, leaders, and members spend less time on administration and more time working towards the group’s goals. The individual member experience is streamlined and inviting, making it easier to become or stay engaged as a member or donor.”
memberplanet is an all-in-one platform for managing multi-tiered organizations and single groups of any size. It brings together the tools leaders need for communication, finance, membership management, and more, all on an intuitive, easy-to-use interface. memberplanet replaces the need to use a multitude of single-feature sites. Group members and leaders are able to quickly and conveniently create HTML emails and forms, view information, stay on top of calendar events and RSVPs, process payments for membership dues and donations, and view the latest announcements, on PC or mobile device.
memberplanet is being utilized by non-profit groups from many spheres, including academic (students, alumni, PTA, booster), charitable, fraternal, sports, workplace union, and faith-based, as well as small and multi-tiered businesses. The platform currently supports thousands of groups with millions of members.
Concluding his comments, Hammond notes, “We call our solution ‘Life. Simplified.’ We are a user-friendly platform that empowers group leaders to effectively engage their members. More effective engagement of members results in more volunteers, more successful events, and more money raised.”
JL Haber, Vice President of Programming of Worldwide Business, observes, “memberplanet provides an innovative and efficient solution to an everyday business and group-management challenge. Our viewers turn to us for insights into just such creative companies, and they will find memberplanet is solving a real need.”
Tune in to see memberplanet on Fox Business Network programming on January 16, 2016, at 5:00pm EST and on Bloomberg International as programming on January 17, 2016, at 7:00am GMT.
About Worldwide Business with kathy ireland
Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs on Saturdays and Sundays on Fox Business Network as part of its programming lineup, as well as internationally in over 50 countries on Bloomberg International.
Visit www.tvwwb.com for detailed airing schedules or check your local listings.
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