The Pennsylvania Society of Radiologic Technologists (PSRT) is an affiliate of the American Society of Radiologic Technologists (ASRT), a professional association for people who work in medical imaging and radiation therapy. As the world’s largest radiologic science organization, ASRT guides policy and public awareness to promote patient safety.
PSRT offers significant value to its members, but the process of joining the association was inconvenient for prospective members and cumbersome for administrators. Even processing renewals for current members was tedious, and contributed to the association’s declining membership. Once PSRT switched to memberplanet, membership began to pick up – it boosted paid membership by 91% and membership revenue by 55% in just one year.
New Challenges for a New Generation
Millennials are the first generation of digital natives, and their expectation to access information online and via mobile quickly and easily poses significant challenges for membership associations. Many associations do not have the recruitment, retention, and engagement tools that can meet the demands of the new generation of members. According to the Brookings Institution, by 2020, millennials will comprise more than one in three of adult Americans, and by 2025 could comprise 75% of the U.S. workforce.
Associations need to recruit, retain, and engage members locally to thrive. Members seek a community, as well as information about developments in the industry and exclusive access to conferences, events, and other networking opportunities. Expecting administrators to provide all this with limited time, staff, and budget is a lot to ask.
Streamlining Group Registration Leads to a Boost in Membership
At the start of PSRT’s new member and renewal cycle in September 2016, it had just 165 paid members and 852 general (free) memberships. Interest in the association is high among schools and medical offices – they frequently request to have students and staff register for PSRT’s events as a group. However, PSRT’s inability to streamline group registrations made it difficult for groups of students and active professionals to join the association. The inconvenient registration process was a major deterrent to membership. To prepare for its 2016 membership and renewal cycle, PSRT began to utilize memberplanet’s member management features to process and track group memberships. By the end of the cycle, paid membership had increased 91% and general membership saw a boost of 23%. Membership revenue jumped by 55%.
More Features and Better Benefits
The ability to process group invoices has been particularly beneficial to PSRT, which looks to attract both professionals and students as members through its events.
“Using memberplanet, we were able to register members and event attendees so easily. It took virtually no time for us to set up, and we received great feedback letting us know how easy it was for a group to register together instead of individually, and pay on a single invoice. Members really appreciated the convenience,” Max Maxwell, PSRT’s Treasurer, explained.
Additionally, the platform made it easier to manage event RSVPs and attendance records. “Keeping track of new members, event registration, and attendance was greatly simplified and much easier to manage with memberplanet,” Maxwell continued.
The ability to schedule email and text message reminders to the entire member roll also simplified communication tasks for administrators. Before, PSRT had multiple distribution lists that required frequent updates. Now they can create dynamic distribution lists and send email and text communications to all members from one platform. PSRT administrators are also able to track how their members engage with emails and have maintained an impressive average open rate of 44%.
Members increasingly expect easy access to and quick dissemination of association information. PSRT’s board decided to address this requirement by utilizing memberplanet’s engagement, communication, and payment processing functionality.
Using the platform’s invoice feature allowed PSRT admins to send invoices via email for any type of charge, including group enrollment fees. Members have multiple convenient payment options that can be accessed directly from a link in the email. Staff can promote recurring payments, log offline payments, and process payments on-site, such as at an event.
The platform has reduced administrative overhead and streamlined PRST’s processes while providing utility and flexibility in the association’s communication, payment processing, and member management.
A Solution for Future Growth
When PSRT’s executive board was looking for a membership management solution, they evaluated several providers before choosing memberplanet. The board believed that the platform’s functionality would be easily understood by administrators, and the SaaS-based, all-in-one solution would also be the easiest to implement. “We contacted many membership management solution companies, but ultimately chose memberplanet because they were the most informative and clearly explained the features. I’ve been surprised and pleased by just how easy the software is to use. Their customer service is great. Any time I’ve had a question they’ve been extremely helpful,” Maxwell said. Maxwell knows PSRT is just getting started with memberplanet. There are features, such as the mobile app, that they haven’t yet utilized. He and the other admins look forward to learning more and exploring how else the platform can support PSRT’s growth.
Contact memberplanet today to see how the platform can help your organization grow.