You don’t need a big budget or a celebrity cameo to have a successful event.
Without an impeccable marketing strategy, your beautiful decorations, attractive venue, and well-known guest speaker may go unnoticed. In today’s connection economy, it’s as important to organize a well executed marketing campaign as it is to organize a stellar event. Below are some suggestions you may want to consider for your next big event.
Reach out to your supporters specifically and directly with engaging content. Taking advantage of pay-per-click advertising on Facebook and LinkedIn is an affordable way to reach your target audience, and you will only pay when they take action. This is where quotes from your speaker interviews and videos can be repurposed. The more people share, the more people will see it and want to know what they’re missing out on.
Your local radio and TV stations and newspapers can be a great asset in promoting your next event. In exchange for promoting your local media on your flyers and social media, you should find yourself with substantial free press. Perhaps even offer them free press passes to your event.
Whatever avenue you choose, timing is key. Make sure to start advertising your event at least one month in advance. Use original artwork and be quick and to the point. Regardless of your budget, your marketing efforts can only go in one direction: up!
Email marketing is your most efficient and cost-effective channel to reach your target audience. Contact the members on your email list and send them newsletters. If you don’t have a list, reach out to people within your network to circulate your emails. Be sure your subject line is attention grabbing, your email is going out at an optimum time, you include testimonials, and most importantly, you track what is working and what isn’t. This can all be done on the right email marketing system.
It can be difficult to manage your event and your marketing efforts simultaneously. But, you’re in luck! memberplanet will keep you focused on successfully planning and promoting your event.
Get started with memberplanet now and take the first step toward incorporating your events with your membership.
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