Northern California Contest Club (NCCC) is a group of radio operator enthusiasts and is an affiliate of the American Radio Relay League (ARRL), the national association for amateur radio operators in the United States. In the world of ham radio, amateur refers to operators who must pass an exam to communicate non-commercially over the radio frequency spectrum. The contest-oriented club relied on manual processes to record and track membership, which was time consuming and resulted in inaccurate record-keeping. With members demanding transparency and online payment options and access to information, NCCC needed a system that members could use to view their own membership status and payments.
Since teaming with memberplanet, NCCC has maintained accurate records (in less time) and provided a dedicated, online membership portal for its members to view payment history and stay updated with club activities. As a result, NCCC has enjoyed a 57% increase in paid membership and 37% boost in dues collected in just one year.
Small Club, Big Challenges
For a club whose members are mostly over 50 and involved in a hobby that includes a fondness of Morse code, attracting younger demographics and recruiting new members in order to thrive may seem like a unique struggle. There are many small social clubs, however, that have fallen behind on meeting the demands of a new generation of members, including providing access to information online, offering convenient payment methods, and effectively communicating updates. Clubs that still heavily rely on paper filing systems and manual processes face the time-consuming challenge of keeping accurate financial records and managing members.
It became clear to NCCC that it needed to upgrade its manual processes and combat its dwindling membership – or face radio silence.
Manual Processes – Over
In 2016, NCCC began using memberplanet to keep its database organized and up to date. “We really didn't know how many members we had prior to memberplanet. It's sad, but true,” Ian Parker, NCCC’s Secretary, explained. The club’s manual reporting processes included interactions between the secretary and treasurer, a lot of paperwork, and time. Sometimes members who missed payments went undetected. “We now have a good grasp on the number of real members. With memberplanet our data is kept accurate – and timely.”
Club admins have enjoyed the platform’s turnkey features, such as automated membership reminders and convenient payment options. “We also have more up-to-date member information and auto renewals. These were the primary reasons for moving to memberplanet, which has been one hundred percent successful,” Parker said. The membership insights available in the support site and the time freed up from admin tasks are now directed to engaging members.
A Closer Look at NCCC’s Online Results
Admins have used the platform’s event sites and RSVPs to manage and track attendance. Parker believes that memberplanet’s payment reporting, event invite templates, and email campaign features have dramatically improved their efficiency. Members can log in to a dedicated portal, view club announcements, connect with other members using the interactive directory, and update their own profile. “We have received many positive comments,” Parker continued. “Overall, it has been a huge plus and now folks can also see when they last paid!”
When NCCC started using memberplanet in 2016, it had 100 paid memberships. That number rose to 157 by the end of 2017 – a 57% boost. The club also saw a 37% increase in membership dues. Parker noted how more members are engaging with the club, converting to paid membership status, and how the hassle-free process of joining the club is contributing to an increase in membership overall. As of January 2018, NCCC had 350 members total.
Broadcasting a Bright Future
Parker reveals NCCC has recently obtained 501(c)(3) status for nonprofits, and plans to fundraise and open an online NCCC store are in the works. Growing paid membership and engaging members remains a focus for the club, which was founded in 1970. Now that NCCC personnel find it much easier to manage and interpret data, communicate with members, and increase engagement, they expect that their club for radio aficionados will remain on the air for much, much longer.
Contact memberplanet today to learn how the platform can help your organization simplify membership.
Fundraising is the act of raising funds for a cause or a mission. And although that sounds straightforward and simple, the act itself can be, well, anything but. If you’ve run a fundraiser, you know what we’re talkin’ about.
But the key to success remains pretty simple: You must create a strategic plan and stick to it.
No matter what goal you’re working toward as a group leader, follow these fail-safe tips and with research, a dab of creativity, and (possibly) a bit more elbow grease, you’ll be surprised at how much you can accomplish!
1. Set your goals
Before getting into the nitty-gritty details, you need to take a hard look at the big picture – and that begins with figuring out your purpose. Defining a clear, measurable goal is the foundation of a successful plan. Here are a few things to think about when setting that bar:
It’s okay to be ambitious with your goals, but it’s also important to determine what’s realistic. Shoot too high and you could end up spreading resources too thin. Now it’s time to write the fine print of your plan.
2. Give your donors the option to donate online
Offline (check and cash) donations are still essential for any fundraising effort, but online is quickly gaining ground when it comes to raising money. It’s all about convenience. Every additional step it takes to give – like writing a check, finding an envelope, and rummaging through a desk for stamps – creates the potential for donors to get distracted: Where did I put my checkbook? Oh look – here’s my coffee mug! I’ll find my checkbook later. It’s time for another cup.
See my point? Check out how much funds Wittmann Elementary School raised in its third year of offering an online payment option:
Total PTA Membership Fundraising for 2016-2017: $35,655
Offline Fundraising via Checks and Cash: $8,120
Online Fundraising via memberplanet: $27,535!
(Read the full Wittmann case study.) 77 percent of funds were raised online with memberplanet’s platform. And that’s just one example. The Chronicle of Philanthropy conducted a survey of 100 leading nonprofits and found that internet fundraising grew by about 13 percent year over year in 2014.
Bottom line: If you’re not using online giving features, you’re missing out on a big chunk of cash today, and even more tomorrow.
3. Delegate responsibilities
Shared responsibility is crucial to holding a successful fundraiser, because one person (you) cannot manage everything. Delegate most of the effort so that the event itself can go off without a hitch while you oversee the big picture.
If you are planning an event, designate an event committee to book vendors and locations, and make sure you’ve paid any fees or permits if it is being held in a public place. If possible, research backup vendors and another location in case your first location doesn’t work out. Plan a dry run (especially helpful if you expect a large amount of attendees).
4. Get the word out
In order to conduct a truly successful fundraiser, you will want to make sure that people actually know about it. Create a campaign schedule:
Note to memberplanet users: You can also encourage your members to create their own supporter pages for the cause, which makes their campaign efforts more personal and effective.
5. Execute the plan
With so much preparation, planning a fundraiser can seem overwhelming. But the pay-off is worth it. You’ve worked hard to design a great event, so try to sit back and enjoy the magic. Once the fundraising is underway, make sure that each of your delegated tasks is being tended to. Part of your plan should include periodic check-ins with those overseeing key tasks. The engagement, tracking, and logistical back-work does not end when the effort begins. If you see that your fundraiser is falling short of your goals, re-allocate resources or make adjustments to your goals.
6. Analyze the aftermath
Whether your fundraiser exceeded your wildest expectations – or it wasn’t quite what you expected – it’s important to meet with your team to determine what went well, what didn’t, and what you can do next time to improve. Detailed tracking is essential for the post-game debrief.
7. Say thank you
Thank your team, donors, partners, sponsors, and other benefactors. It’s super easy to use Smart Lists on memberplanet’s Pro and Premium plans to send a targeted email (templates included!) to all your donors to express gratitude. If you held an event, be sure to include a sharable photo album (show the impact!) to strengthen that connection with supporters.
Holding the ultimate fundraiser isn’t magic – it’s a combination of hard work, team effort, strategic planning, testing, and creativity. Whether you’re an organization with 20 volunteers or a 10,000-member medical society, following these rules will put you on the path to success.
Log in to get started on your next fundraising campaign.
Don’t abandon your traditional fundraising methods just yet, but keep in mind that your old techniques might need some updating. As the world shifts towards an increasingly digital landscape, taking your fundraising efforts online will prove to be a beneficial strategy to help you surpass your monetary goals. Here's why:
Not many parents and donors carry cash or a checkbook anymore. Accepting electronic payments makes raising money faster and easier than ever. By offering your supporters the choice of donating online or offline, you can reach a larger network. This way, you’ll raise more money!
Tasking someone with collecting cash and check payments puts your booster club at risk of accounting errors, bad checks, and fraud. On the plus side, credit card payments are SSL compliant, ensuring secure online payments and donations. By accepting electronic payments through a reputable payment processor, you also boost your own credibility.
One of the main benefits of launching an online fundraising campaign is its potential to go viral. This opens your campaign up to supporters you wouldn’t typically reach with traditional methods. This can help you reach your monetary goals faster and even surpass them. Share your donation page directly to your social sites to maximize exposure.
Crowdfunding has gained momentum over the past few years and is only becoming more popular. It offers convenient payment methods for donors, makes tracking donations easier for admins, and is easily shareable across social media. It’s an effective and efficient way of framing a fundraising campaign.
If your booster club is hesitant about taking your fundraising online because of processing fees, it is important to research various sites to see how they structure their costs.
For example, PayPal charges 2.9% for payment processing and $0.30 per donation.
memberplanet offers significantly lower site fees based on monthly subscription, and 3% plus $0.30 per transaction. What you pay in fees is easily offset by the increased donations received by offering online payment options. How much of an increase? Some studies say by 30 -100% or more (Visa International).
In addition to payments processing, memberplanet provides a robust toolset for communicating (a custom-branded mobile app, email and tracking, group texts), managing members (option to set member levels, auto membership renewals, recurring donations), and more, all on a single platform. It’s more bang for your buck.
Paying a small fee shouldn’t be a deterrent when deciding to bring your fundraising efforts online. Streamlined payment methods, larger reach, and customizable templates are just some of the features that will help you orchestrate a better campaign and grow donations.
Getting donations shouldn’t just be about asking for cash. That’s intimidating and off-putting.
The more effective, less painful way to collect donations is by asking for contributions indirectly. The goal of fundraising is to help others connect a passion or memory with a cause. It’s about making your goals theirs. Here’s how you can relate to your donors:
1. Use social media
Engage with your supporters on Facebook, Twitter, and Instagram to share your story rather than your fundraising goal. Social media is a crucial resource when it comes to raising awareness; use relevant stories as well as personal testimonials from your foundation to show people where the donations go such as to new laptops, computer labs, programs, or school improvements. Thank those who have donated in the past to entice them to donate again. Utilize your internal network to share these posts with your team to extend your reach even further. If you can raise awareness, you can raise donations without having to even ask.
2. Share your story
What’s your “why”? Most people can relate to personal stories and experiences. Use an emotional hook to pull people into sharing your passion for the cause and showcase your educational foundation’s purpose to connect with potential donors on a deeper level.
3. Make it personal
Make sure your donors connect with your educational foundation’s message. Giving is a personal act and you want your supporters to feel the need to make an impact. Rather than adding a blunt “donate” button on an email, ask recipients to visit your donation page to learn more. That way, they’ll be lead through the donation path all on their own.
4. Ask for feedback from donors and parents
When you make someone feel valued and heard, you open the door for them to speak more comfortably. Ask potential donors for their thoughts on where donated funds should be allocated. Seek out a passion or pain point that connects them with your educational foundation. You may even bring them to the conclusion to donate all on their own.
Asking for donations can seem a lot less overwhelming when you view contributing as inviting people to participate and support the school district. You’re selling significance and purpose. Lead them through constant communications to tell your story. Lead them with memberplanet!
We have all the tools your educational foundation needs to expand reach and manage your donations in one spot. See what our other educational foundations are saying about how memberplanet helps increase donations and improves donor engagement.
Whether you’re a pro at fundraising or a just getting started with the #GivingTuesday movement, you can get your organization all geared up to participate by following our four-step process. Click on the infographic below for a high-res view.
It’s hard to believe that the holiday season is quickly approaching, isn’t it? The first sighting of snow-covered décor or lit up trees means that giving season is upon us! There is one major event that kicks off the holiday giving – Giving Tuesday. Celebrated on the Tuesday following Thanksgiving, Giving Tuesday 2017 takes place on November 28. Last year, more than 85 community coalitions across the U.S. and people in 98 countries/territories participated in the charitable event.
According to the Giving Tuesday organization, Giving Tuesday raised more than $177 million online in 2016. Last year’s results prove that donors are extremely generous with charitable donations during both Giving Tuesday and end-of-year giving in general. As awareness of the day continues to grow each year, so do its benefits for charitable organizations. Giving Tuesday has become a global event, but you don’t need to be a national or multi-tiered organization to participate. Here are three steps even a local nonprofit can take to prepare for the main event.
Step 1: Set your Giving Tuesday fundraising goals
An important part of preparing for Giving Tuesday is setting your fundraising goals. When setting your goals, you can consider the following:
Remember, the more prepared you are in determining your goals, the easier it will be for you to nail down your message when you’re ready to share your goals and grow community involvement!
Step 2: Fire up your fundraising campaign
You have a million ways these days to approach promoting your donation campaign. You can go the chestnuts-roasting-on-an-open-fire approach, which is kind of a slow burn at first, and then switch to fireworks finale mode, an all-at-once effort, toward the end.
Whatever approach you decide on, take advantage of email and social media – two powerful marketing platforms.
Mobilizing volunteer efforts is another strategy that spreads awareness throughout your local community and celebrate giving. The holiday giving season can mean giving one’s time or donating goods – not just funds. By inviting donors, employees, and members of the local community to your event, you can attract attention to your cause.
Step 3: Make donating easy
In business, a best practice is to make it easy for customers to give you their money. The same applies to your donors. Always give them the options to donate when they want and how they want. By offering the option to donate electronically, your supporters can make secured donations conveniently from a website or mobile device, whenever they want, even if they’re thousands of miles away. You can still accept cash or check, but you’re not limiting your fundraising by only accepting those forms of donations.
Nonprofits that offer online giving also widen the donor net and grow overall fundraising revenue. By setting up a way to process funds electronically, you can also offer donors the option to pay by recurring or installment payments. Recurring payment options are a great fit for those who want to contribute weekly, monthly, or quarterly throughout the year. Installment payments give donors the convenience of breaking up a large sum of money (which they may not have considered giving all at once) into multiple payments of their choosing.
By using these key steps to prep for Giving Tuesday, your organization will not only be a part of a growing movement, it will also give you the chance to celebrate the success that your charitable efforts deliver to your local community.
Ready to get started? Log in, create a donation campaign, and choose from multiple templates, including Giving Tuesday and other seasonal occasions.
Traditional fundraising methods still have their place. However, as the world shifts towards an increasingly digital landscape, it may be time to re-evaluate your old techniques. Online fundraising offers a myriad of benefits and can help you surpass your fundraising goals. Don’t be put off by the fees — here are five reasons why you should fundraise online.
A Bigger Payoff
You might be concerned about the fees associated with online fundraising and whether they will cut into your net goal. It is important to do the research and see how various sites structure their cost.
Electronic payment methods make raising money faster and easier than ever, because, let’s face it – not everyone carries lots of cash or a checkbook these days. With memberplanet’s mobile app, users can donate directly from their phone at any time and easily set up automatic, recurring payments. By offering the option to collect all payment types both onsite and online, you can access a larger network of donors. This will allow you to raise more money for your cause.
Security and Credibility
One of the main benefits of launching an online fundraising campaign is its potential to go viral. This takes you out of the typical sphere of donors and opens you up to supporters you wouldn’t reach with traditional methods. This can help you reach your monetary goals faster and even surpass them. Look for sites that offer a direct link for social sharing from your donation page to maximize exposure.
Note to memberplanet users: Make use of our built-in URL shortener or share on social media directly from our platform to save time and (when you need it) character space. Online campaigns give you the freedom to create a donation page that reflects your cause. Customizable templates and forms let you streamline the look of your fundraising page. You can add photos, videos and other interactive features to increase interest and support, which translates into larger dollar amounts.
Crowdfunding is on Trend
Crowdfunding has gained momentum over the past few years and is only becoming more popular. It offers easy payment methods for donors, makes tracking donations easier for admins and is easily shareable across social media. It’s an effective and efficient way of framing a fundraising campaign.
memberplanet users: It’s never been easier to set up a donation page. Customizable templates and forms let you streamline the look of your fundraising page or marketing campaign. You can add a live donor ticker to monitor the campaign’s progress, as well as photos, videos and other interactive features to increase interest and support, which translates into larger dollar amounts.
For the vast majority, fundraising for a philanthropic cause isn’t a piece of cake. Whether you’re campaigning for summer, back-to-school season, Giving Tuesday or the next holiday around the corner, coordinating time and resources to stay atop the minds of your supporters shouldn’t take over your life (or the lives of your volunteers). While you have the option to raise funds whichever way you want, we know you’re reading this because you’re looking for the most effective way -- for the least amount of blood, sweat, and tears. So without further ado, we’ve put together a three-step recipe to get the most out of your donation campaign. Because you deserve time to bake your cake and eat it, too.
1. Don’t Start From Scratch
Chances are, you’ve already chosen the charity you want to fundraise for. Perfect. Before you begin building a donation site from scratch, search our platform for the charity you have in mind. We’ve partnered with GuideStar, a powerful search engine, to give you the option to search more than 1.7 million 501(c)(3) charities and raise funds on their behalf. Any individual or group can raise funds to benefit the charity selected through this feature, and the funds will go directly to them – no accounting or transfers required. Donors will automatically receive email receipts, and donations made directly to qualifying 501(c)(3) charities may be tax deductible. (Check with your accountant.)
1. On the left navigation sidebar, hover over Donation Sites
2. In the submenu, select Create Donation Site
3. Select the Find a Cause module
4. Follow the rest of the prompts to create a donation campaign
Once you’ve selected the charity through this feature, you’ll notice that you won’t have to set up your bank account to receive funds.
2. Offer Electronic Payment Methods
We created our platform to be as convenient as possible for you and your donors. Making the most of digital fundraising techniques can help you reach a larger pool of donors, not just the ones who are willing to pay by check or cash. Offering electronic payment methods gives members the option to donate by their preferred payment method, use their phone, and sign up for automatic, recurring donations. Need proof that offering electronic payment methods will boost funds? Read this: 5 Ways Accepting Electronic Payments Benefits Your Group.
By default, recurring donation options are enabled on our donation sites:
To customize, select Manage Recurring Payment Options from the campaign features list. On the Frequency section, click Custom.
3. Say Thank You
One of the really awesome things (there are a lot, but this one is really the cherry on top) about setting up a donation campaign on our platform is that so much is automated – including the thank-you email. Admins don’t have to do anything to set this up. Once someone makes a donation, a thank-you message is included within the automatic payment confirmation email. If you followed Step 1: Don’t start from scratch, this email will include the organization’s EIN (Employer Identification Number) assigned by the IRS. Donors can take this to their accountants for tax reporting purposes.
Even though admins don’t need to do a thing to say thank you, we highly recommend customizing the email to encourage donors to spread the word about the campaign.
Here’s an example: Thank you so much for your donation. It would help us even further if you could spend just a couple more seconds to help spread the word about our campaign by emailing your friends and family and posting to Facebook/Twitter. (Include the link of your donation site.)
To customize your thank-you message, follow these steps:
4. Click into the body of the email to customize your thank-you message.
Pro Tip: To go the extra mile, create a separate thank-you email and use Smart Lists to target your messages to specific recipients. Here’s how:
4. Select the Donation Campaign associated with your thank-you email.
5. Follow the rest of the prompts to complete your email.
Because this is a separate email to specific recipients, it is considered a best practice to tailor your message. Share how a specific donation amount directly impacts the cause. Include a link to a photo album of pictures that convey the success of your campaign. Emphasize how they’ve made a difference. Those are just a couple suggestions. Whatever you include in your email, leave your donors feeling a genuine sense of gratitude from you. This encourages them to participate in upcoming events and fundraisers from your organization.
This final step in your donation campaign is crucial to your campaign’s success. Signing off an email with ‘Thanks’ delivers higher response rates. Think of how sending an email of thanks affects your organization in its entirety.
Whether you’re a seasoned donation campaign manager or just getting started, you can’t go wrong with these three steps – they’re fail proof, and most importantly, they’ll save you time. (So you can bake your cake.) Log in and see for yourself.
Wittmann Elementary School has 570 ethnically-diverse students, and the school is part of the ABC Unified School District in Southern California, which serves more than 20,000 K-12 students.
For years, Wittmann PTA and Education Foundation found it difficult to raise the funds necessary to increase the number of student programs while maintaining 16 enrichment and career pathways for its K-6 students. Wittmann turned to memberplanet, and PTA membership funds increased by 75% between 2014 and 2016. More than 77% of funds in 2016 was raised online, and staff membership has now reached 100%.
The Common Funding Challenges Faced by Schools
Insufficient school funding is unfortunately a sign of the times. A 2016 review by the Center on Budget and Policy Priorities revealed that 31 states had lower funding than before the recession of 2008, and total local funding across the nation declined between 2008 and 2014.
Parents, teachers, and administrators have found themselves in the position of having to financially supplement programs that were once included in the curriculum. In a survey of more than 1,000 principals across the nation, the National Association of Elementary Principals found that 94 percent of schools relied on fundraisers to supplement money from district, state, and federal sources.
Wittmann’s Fundraising Struggle
The Wittmann Organized Warriors, or WOW, is responsible for fundraising and supporting the school’s wide range of career and technical enrichment programs, including Music, Video Game Programming, Math Olympiad, Robotics, STEM, Art 4 Kids, Ecology, Performing Arts, and Business Finance.
Three years ago, Wittmann realized there was a problem with WOW’s fundraising efforts. Although the group was raising money, it couldn’t provide enough revenue to maintain existing programs, add programs, and upgrade the technology necessary for the school to remain competitive. Furthermore, volunteers no longer felt comfortable handling cash, nor did they like contacting parents about bounced checks or corrections.
Boosting Parent Engagement and Transparency
When Wittmann’s administrators decided to improve their fundraising efforts, they explored various online options, such as GoFundMe and Kickstarter. These platforms “lacked the parent connection and outreach and publicity needed to properly communicate,” according to Principal Miguel Marco.
The school approached memberplanet about providing a system to meet its needs, and quickly started using the platform’s features. These included newsletter templates, an interactive directory for members, a free group mobile app, Smart Lists to develop targeted distribution, and group text – all to connect with members and bolster engagement.
"We wanted to show our parents the fundraising progress and donation totals," Marco said. "memberplanet offered a graph of total funding for all parents to see. And membership funding reports and the communications features allowed us to target groups of parents who have donated in the past, target funding goals, and do cost analysis for future events."
The platform's easy-to-use member portal also allowed donors to print documents and receipts for tax purposes.
A Closer Look at Wittmann’s Online Results
In 2014, Wittmann had raised $20,395 in membership dues. By the end of 2016, total membership funds had risen to $35,655 – a 75% increase over the span of three years. The $27,535 raised online through memberplanet represented 77.2% of 2016’s total – an impressive leap from 2013’s $550 online membership funds.
Although funds are still coming in via mail and checks, Marco has noticed the effect of increased online giving.
“Not only has the frequency [of donations] increased, but the total dollar amount is higher online compared to offline contributions,” Marco said.
This increase in donations has been earmarked for a number of programs, including the Dance-a-thon, Jump-a-thon, Language Program, and Math Olympiad. Marco attests the use of online event management and donation campaign features were key in broadening fundraising reach.
Furthermore, the memberplanet solution helped Wittmann achieve:
An All-in-one Fundraising and Membership Solution
When Wittmann made the decision to work with memberplanet, the school was approaching a crisis. A lack of financial resources made it increasingly difficult to provide students with the enrichment programs necessary in today’s competitive world.
What began as a means to raise funds and increase parent involvement in the process has had a ripple effect within the school. Not only have programs been saved and upgraded, but fundraising has become more efficient and staff members have been freed up to work with children rather than on administrative and financial tasks.
In all likelihood, school budgets will remain a contentious issue, and enrichment programs are often the first to go when it’s essential to save core programs. In addition, fundraising fatigue and the limited financial resources of families can make raising money difficult.
memberplanet’s streamlined, all-in-one online membership solution makes it convenient for parents to join WOW and donate money, while making it easier for staff and volunteers to manage the process, communicate with members, and solicit funds. Marco remains convinced that the software, coupled with memberplanet’s best-practice approach to member engagement, is critical for future growth and success.
“We were able to boost membership and increase funds enough to save at-risk programs. It’s given us the luxury to focus on adding new ones and upgrade technology resources.”
Principal of Wittmann Elementary School
Contact memberplanet today if you would like to see how your school can put
this powerful platform to work.
The days of cash being king are over. Unless you’ve been living under a rock for the last couple decades, you’ve noticed a societal shift toward electronic payments. What does this mean for you and your organization? Ignoring this trend can seriously hurt the future growth of your organization, whether you’re managing a local nonprofit, chapter of a multi-level association, or any other group. Credit card processing fees may seem like a deterrent, especially if your group consists of volunteers, but the benefits are enough to outweigh whatever costs you incur – and we have proof. Check out these five payoffs of accepting electronic payments.
1. Appeal to a Wider Audience
Studies indicate that more than 70% of Americans have at least one credit card. Even more compelling is that 60% of consumers pay with credit cards instead of cash. This means that accepting credit card payments increases your ability to attract potential members or donors who find electronic payments more convenient. You can connect with a larger audience to recruit and build your group, reach more donors for your campaigns, and increase ticket sales for your events.
2. Increase Revenue
Appealing to a wider audience translates into higher revenue. Research shows that people are willing to spend more on their credit cards than when making cash purchases. This has obvious benefits for fundraising campaigns, as it can lead to bigger donations from individuals. The New York Times cites several studies that demonstrate the increase in spending with credit versus cash of at least 5-10%. In one study, graduate students paid nearly double the price for a sporting event ticket when paying with a credit card!
3. Direct Deposit Increases Cash Flow
If you’re paying out of pocket to reserve a venue for your group’s event because members couldn’t pay in advance, that’s a cash flow issue. Accepting electronic payments increases cash flow by limiting the time it takes for money to appear in your account. Instead of waiting for members or donors to mail a check, then depositing the check, and then waiting for it to clear, funds can be deposited directly into your account and processed quickly. This also removes the burden of holding onto large cash sums until you can make a deposit.
4. Build Credibility with Credit Cards
5. Simplify Recurring Payments and Donations
Group members and donors can set up recurring membership payments and donations. memberplanet makes this easy by allowing you to accept electronic payments that will be processed and deposited directly into your designated account. Simplifying the payment process makes it easier to collect membership dues and retain current members, and is beneficial for collecting donations during fundraising season.
Accepting electronic payments simplifies the exchange of money for you and anyone you collect payments from. This is beneficial and convenient for collecting membership fees, receiving donations, and selling event tickets or any other product or service your offer. With an evident shift from cash to credit, it is essential to offer a variety of payment methods in order to retain members, grow your organization, and maximize potential contributors to your group.
Ready to get started? Log in to memberplanet and set up your account to collect electronic payments.