Let’s face it, we live in a tech world. Technology is so ingrained in our daily lives that it is nearly impossible to function without it. When was the last time you paid a bill by check, or bought something in store instead of online? For many of us, doing everyday things online has become the norm. However, as someone who isn’t naturally computer savvy, I know the constant frustration this reality can be. Truth be told, those who are adept at computers often fail to realize that it isn’t always a quick study. So if you haven’t quite given tech trends a thought, this is a great place to start – because it’s bound to affect your members! Here are four member management tech trends of 2017, and what it means for you as a group leader.
1. Get ready for automated everything!
According to Forbes.com this year will also see an huge increase in automation.
“Marketers will be (mostly) pleased to learn that automation will become a bigger mainstay in and throughout 2017, with advanced technology enabling the automation of previously human-exclusive tasks.”
This means that your existing members and new members will come to expect their payments to be exclusively online and automated. memberplanet users: If you haven’t done this yet, try setting your dues payments on a set-it-and-forget-it basis. Less work for you and your members, and a more productive way to collect funds. Everyone wins.
2. Social Media: Your friends list will keep on growing
It’s no secret that social media is a powerful marketing tool for your group. Platforms such as Facebook, Twitter, and Instagram offer boundless access to free advertising for your group’s events and goals. These outlets also provide the ability to share this content with everyone’s personal network of friends. In 2017 social media’s use is only slated to expand, which gives your group all the more opportunity to harness its advantages. Take a look at these stats from Hubspot, and work on incorporating more social media marketing tactics into your group’s promotional strategy.
3. More visuals and videos are on the way
We are a visual society. With visual learners making up 65% of the population, it is not surprising that pictures and video are among the most popular posts on social media and blogs. As a group leader, your content should be visually appealing. Everything from your website to your social media posts should be visually stimulating to your audience. Member management software arms you with tools and templates to create streamlined sites, fundraising campaigns, and emails that can easily include photos and videos. If you’re using memberplanet, we recommend sharing those out to social media with our built-in URL shortener. Here are some pretty eye-popping statistics from HubSpot to keep in mind when creating your next flyer, event site, or social media post:
4. Group creation and involvement will increase
A quick survey around our office confirms that people are now involved in twice as many clubs and social groups than they were five years ago. It’s no secret that this trend of increased social involvement is likely to continue. This means great news for growing your membership. People are looking to get involved, connect with others, and be part of a cause that’s bigger than their individual selves. Help your group stand out by showcasing your group culture and personality. Take advantage of every event you plan to introduce your group to potential members, or highlight the work you’re doing through a donation site or email newsletter. Keep in mind though that more groups means your members’ attention and time will likely be divided among several different places, so be sure to focus on retaining and engaging your members as well.
What are some other tech trends you think will make a huge difference in member management? Let us know if we missed any.
Ready to see for yourself how memberplanet can help you take advantage of these tech trends? Try it and create a group for free.