Are your current methods of engagement helping you reach your membership goals? By promoting the value and benefits of your association’s membership through engagement, you can position yourself to attract new members while also maintaining and interacting with your existing membership base. Here are a few tips to showcase your value and increase your network:
1. Engage on social media
LinkedIn and Facebook are two of the most useful networks for growing your platform. Both social media channels allow you to create your own membership page and maintain constant communication with your members, followers, and viewers.
Update your members with upcoming meetings and events while keeping them engaged with questions and surveys to collect feedback. Being present on these platforms also helps potential members preview membership, understand your association’s mission, and see the kind of work you’re doing.
2. Invite potential members to events
Host an event where each current member invites a non-member. During the event, encourage these non-members to join by offering a discount only during that time. Hosting events for both current and potential members is a great way to get everyone involved in the recruiting process. It also gives non-members a chance to ask questions and see what the group is all about before committing to membership. Asking your members to engage non-members will give your association the opportunity to grow exponentially.
3. Offer seasonal memberships
To attract those who had been considering membership but either were not ready to commit yet or were deterred by the fees, waive application fees for a certain window of time. Announce this offer in your newsletter and on social media. Your potential members might see more value in joining during this time because of the slight price break. You’ll additionally want to make sure your membership fees are competitive with other associations’, so as not to deter interested prospects.
4. Track and measure your engagement efforts
Finding a way to manage your marketing and your membership base can seem rather difficult. That’s why we created memberplanet: to simplify admin tasks, including member communication and engagement. Our platform’s membership functionality also provides tools for events, membership, email marketing, surveys, donation campaigns, and more.
If it can’t be measured, it can’t be managed. There is no way to know if your strategy is bringing you new memberships if you’re not tracking the success rate. memberplanet provides optimum analytics for member activity, event participation, and email marketing. Schedule a demo and discover how memberplanet can help you grow your membership.
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